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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

Against this backdrop, network analytics emerges as a pivotal tool for retailers. By analyzing data derived from network traffic, retailers can unlock profound insights into customer behavior, store performance and inventory efficiency. The potential of network analytics extends far beyond simple foot traffic analysis.

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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.

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Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers

Sailthru

When it comes to digital marketing channels, none is more reliable than email. It produces more ROI for retailers — an estimated 4300%, according to the Data & Marketing Association — than any other. So why wouldn’t retailers prioritize increasing revenue from email? At the same time, email isn’t a standalone channel.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

To do this, the company has enlisted the help of digital experience platform Optimizely , which Detenber describes as “the backbone” of the new website, as well as UK-based marketing consultancy MindWorks. The easy way to do it is to think about us first and just push our products, but that’s not really solving the customer problem.

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RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

Retail TouchPoints

But as this part of the industry grows more crowded, DTC retailers are finding it tougher to make their mark. Some of that stage was set by Amazon , but it’s a little bit of an opportunity as well, because if customers choose to not buy from a marketplace and they want to buy from a DTC brand, they really want to hear your story.”.

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How Retailers Can Bring Creativity and Originality Back to Private Label Products

Retail TouchPoints

But other grocers and retailers are not Target. They come to the table with different stores, brand identities and customers. Putting Strategy First The best retailers think carefully about how the attributes of their store brands fit into their overall go-to-market strategies and the needs of the customers.

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How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth

Retail TouchPoints

. “So hopefully, before the end of the year, if a brand collaborates with us closely, they could possibly sell to a DTC consumer on their own websites, but that order passes through to us and we can fulfill it to the customer.” Beyond Miami, Boisson is “being really purposeful” about new store openings. “We