Kissmetrics

JANUARY 8, 2019

Someone who is a marketer… maybe even an entrepreneur. I want to share with you the biggest marketing mistakes I have made. This is one of the biggest and silliest marketing mistakes I have ever made. Be cautious, not slow – Every major marketing channel has algorithms. It’s much easier to own 1% of a market.

Marketing 258

Marketing SEO Conversion Optimization Channel 258

Kissmetrics

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Kissmetrics

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Marketing 255

Marketing Books Social Media Live Chat 255

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out?

Channel 63

Channel Social Media Marketing White Paper 63

TradeGecko

OCTOBER 4, 2017

Today, a sophisticated digital marketing plan is key to any business’s success. But with 48% of SMEs claiming they don’t know if their digital marketing efforts are effective, businesses need to be smarter about utilizing the right channels, setting digital marketing objectives, and tracking performance.

Marketing 60

Marketing eCommerce Channel 60

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. For marketers, this means eCommerce agility should be top of mind. Why should marketers care about headless commerce? What is headless commerce? Build engaging shopping experiences.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. Retaining customers in the CPG market is indispensable, and creating a streamlined customer experience is key to retaining existing customers.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Kissmetrics

JANUARY 7, 2021

Do you know which online marketing campaign drives the maximum traffic and business to your website? But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic for you? But, they sure make your marketing campaign picture less chaotic.

Social Media 351

Social Media Document Recommendation Marketing 351

ChannelAdvisor

AUGUST 28, 2020

Brands and retailers that want to make the most of these channels must first master a mountain of mission-critical steps. If you want more, we outline these tips plus two more in an eBook on multichannel selling published by our partner ShipStation. You can find the full eBook here. ] . Synchronize your inventory.

eCommerce 105

eCommerce Improvements Multichannel Channel 105

ChannelAdvisor

DECEMBER 21, 2021

This Adweek webinar featured Vice President of Digital Marketing Strategy Link Walls, who offered tips to streamline efforts across marketplace and retail media sites, drive visibility and improve ad spend effectiveness. eBook] Secrets to Retail Media Success: Strategies for Advertising on Amazon, eBay and Walmart.

eCommerce 130

eCommerce Webinar eCommerce Software Fulfillment 130

UpSellIt

JULY 16, 2020

What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. Like any form of communication, effective marketing relies upon building a rapport and connection with an audience. The 4 Types of Market Segmentation.

Marketing 85

Marketing eCommerce Recommendation Sporting Goods 85

Wiser

JANUARY 3, 2018

Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. We’ve just wrapped up an eBook with our friends over at CPC Strategy called The Wholesale Brand Disruption Guide. Here are just a few of the things you’ll learn from our joint eBook: . And more! . Want a sneak peek?

Consumer 68

Consumer Download Demo Channel 68

Groove

OCTOBER 2, 2023

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. It can be especially helpful for eCommerce merchants who need to produce high-quality copy for their products, marketing materials, and customer communications.

Merchant Services 195

Merchant Services Social Media SEO Blog 195

Groove

OCTOBER 2, 2023

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. It can be especially helpful for eCommerce merchants who need to produce high-quality copy for their products, marketing materials, and customer communications.

Merchant Services 195

Merchant Services eCommerce Social Media SEO 195

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. D2C’s reliance on digital channels is no accident. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127

ChannelAdvisor

DECEMBER 19, 2022

eBook] Getting Started With Amazon A+ Content . In this webinar, ChannelAdvisor Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn explain which touchpoints and stages are key along consumers’ path to purchase. . Blog] 3 Digital Marketing Success Stories You Have to See.

eCommerce 59

eCommerce Webinar Blog Definition 59

Ecommerce Platforms

AUGUST 11, 2022

After all, ConvertKit is best-known as a creative marketing platform. They also both offer options like landing page builders, email marketing, and ecommerce. Convertkit is a dedicated marketing solution created to help businesses and creative professionals expand their reach and attract a wider audience. Table of contents.

Payment Services 104

Payment Services Payments Social Media Blog 104

Sailthru

NOVEMBER 13, 2019

Quite simply, content distribution means promoting your content through different channels. That includes owned channels such as email , social media or your blog. You’re already distributing content by emailing it to your own list, and perhaps by publishing it on your own blog and on social media channels. Content distribution.

Social Media 68

Social Media Marketing Blog Magazine 68

Ecommerce Platforms

JULY 12, 2021

Cost effective: The website only takes a very small 5% transaction fee from each eBook sale, and there aren’t any monthly fees. Access to marketing tools: You have the option to create various social discount codes and coupons. Sell physical and digital products: As well as eBooks and software. How Does Payhip Work?

Payment Services 104

Payment Services Payments Social Media PayPal 104

ChannelAdvisor

JANUARY 12, 2023

Recession or not, marketers can take swift action to safeguard their businesses and stay resilient in the face of ever-changing consumer behavior. While the pandemic forced consumers online, today, many choose to shop multiple digital channels in favor of convenient browsing, product research and click-and-collect options. .

eCommerce 59

eCommerce Consumer Multichannel Social Media 59

GetElastic

APRIL 28, 2016

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. The challenge is that to get to extreme personalization, marketers must have what they need to reach out directly to a real individual, rather than a general marketing persona.

Multi-channel 113

Multi-channel Online Catalogues eCommerce eCommerce Platforms 113

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Liveintent

OCTOBER 28, 2020

But as a Marketer, you remember that if you’re not already planning your holiday season, you’re late to the party. With so many retailers crowding the market, you can expect the cost to reach your target audience in major media channels to increase. This holiday season is sure to look different than in previous years.

Gifts 126

Gifts Download Presentation Mobile 126

ChannelAdvisor

DECEMBER 19, 2022

eBook] Getting Started With Amazon A+ Content . In this webinar, ChannelAdvisor Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn explain which touchpoints and stages are key along consumers’ path to purchase. . Blog] 3 Digital Marketing Success Stories You Have to See.

eCommerce 52

eCommerce Webinar Blog Definition 52

ChannelAdvisor

JULY 16, 2021

If this geographic market isn’t yet on your radar, we highly recommend adding it to your e-commerce expansion plans. To get a better understanding of the Japanese e-commerce opportunity, let’s take a quick look at some market basics. Have you considered selling to Japanese consumers? . How can you sell internationally to Japan?

eCommerce 98

eCommerce Hobbies Fulfillment Toys 98

SellBrite

APRIL 15, 2019

With the right coupon marketing strategy, you can target customers where they already spend time online: via email, text, and social media. For example, in exchange for sharing their email address, subscribers can get an eBook, access to a webinar, a checklist, a resource guide, or even a video packed with insider information.

Improvements 105

Improvements Marketing Social Media Shipping Costs 105

ChannelAdvisor

DECEMBER 21, 2021

This Adweek webinar featured Vice President of Digital Marketing Strategy Link Walls, who offered tips to streamline efforts across marketplace and retail media sites, drive visibility and improve ad spend effectiveness. eBook] Secrets to Retail Media Success: Strategies for Advertising on Amazon, eBay and Walmart.

eCommerce 98

eCommerce Webinar eCommerce Software Fulfillment 98

ChannelAdvisor

DECEMBER 16, 2022

While 2021 and 2022 planning were characterized by pandemic considerations and an unprecedented e-commerce boom, marketers in 2023 have economic uncertainty and more marketplace competition than ever to contend with. Channel-specific tips for digital marketing and marketplaces.

eCommerce 52

eCommerce Webinar Download Channel 52

ChannelAdvisor

DECEMBER 16, 2022

While 2021 and 2022 planning were characterized by pandemic considerations and an unprecedented e-commerce boom, marketers in 2023 have economic uncertainty and more marketplace competition than ever to contend with. Channel-specific tips for digital marketing and marketplaces.

eCommerce 52

eCommerce Webinar Download Channel 52

Kibo

JUNE 18, 2014

How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World Given the accelerating pace of technology innovation, consumers have more purchasing options than ever before — in-store, online, mobile, overnight shipping and ship-from-store, to name a few. And with these options, retailers are facing new challenges each day.

Channel 62

Channel Retail B2B B2C 62

SellBrite

AUGUST 31, 2017

Content marketing is changing. I haven’t really noticed any drastically different strategies being implemented by competitors or other brands I follow… what do you have to know in order to continue using it as a viable lead generation and conversion channel for your business?”. How Content Marketing is Changing.

eCommerce 152

eCommerce Marketing Magazine Blog 152

Kibo

OCTOBER 20, 2022

Headless CMS refers to a CMS solution that comprises the backend, APIs, and interface —allowing the user to present content across different channels. Director of Product Marketing & Enablement, Alexis Hail, interviewed Nicole France, Evangelist, Product Marketing at Contentful, for our Talking Shop series. .

Channel 62

Channel Presentation Customer Experience Management 62

ChannelAdvisor

DECEMBER 19, 2020

In the spring of 2020, we created a resources page with information — including blogs, eBooks, webinars and more — specifically to help brands and retailers navigate the ongoing changes. . #4: The COVID-19 crisis upended our personal and professional lives and caused many businesses to reevaluate the way they were operating.

eCommerce 105

eCommerce Fulfillment Webinar Shipping 105

SellBrite

FEBRUARY 2, 2018

Write an Ebook. When you’re in the thick of your busy season, writing an ebook about a subject that relates to your industry or product category might be the last thing on your mind. Creating and publishing an original ebook for your audience can help you: Get your business and products in front of new people.

eCommerce 116

eCommerce Social Media Blog Shipping Costs 116

Smile.io

JULY 28, 2020

Little did I know, but my father had perfectly executed a great incentive marketing strategy on me. This is why incentive marketing is so effective in engaging your typical customer. So what is incentive marketing? So, what then, are some incentive marketing techniques that you could try for your business?

Food and Beverages 46

Food and Beverages Customer Marketing Games 46