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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Consumer packaged goods companies have traditionally reached their customers through retail stores and e-commerce sites. Conclusion.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world. The Unboxing Experience.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Now, as its users rely more on digital channels and content to make buying decisions, Babylist is reaching a new frontier of engagement with its Cribs Virtual Showroom , which builds on the success of the company’s physical pop-up experience in Venice, Calif.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 If you want to get on top of the footwear ecommerce world, you need to know the top trends. trillion industry.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Ecommerce spending in November-December 2020 rose an astounding 45.2% Department of Commerce. While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. over the previous year, according to the U.S.

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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. In other words, these steps will get you featured in those pubs that can generate a ton of visibility and brand awareness for your ecommerce business. What is a Media Pitch?

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Understanding how and when to engage with customers makes all the difference in the world of ecommerce. This is why we’re exploring customer lifecycle marketing today, along with the crucial role it plays in ecommerce. What’s the Role of Customer Lifecycle Marketing in Ecommerce?