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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. In 2019, retailers adopted only 57% of mobile best practices.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

Our Recommendations AI capability is another example of something that was built for other Google products and solutions and then brought to bear in a retail product orientation. I think people are getting tired of using the word omni — it’s really “channel-less.” We have customers like IKEA and Sephora using that.

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Think Omnichannel to Help Your Business—and Your Shoppers—Succeed

Wiser

A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases. This means that any businesses that aren’t already creating an omnichannel experience are lagging behind.

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Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

Optimizely

SMS & MMS Expansion Since April, you’ve had the opportunity to roll out your SMS Marketing strategy or create omnichannel campaigns by complementing your emails with text messages. You’ll gain access to additional tracking capabilities with Zaius’ URL shortener that we highly recommend you use with SMS touchpoints.

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Returns Reimagined: How Tech Can Help

Retail TouchPoints

The ability to aggregate data across every channel in real time and predict behavior enables stores to deploy a more dynamic and personalized approach. By incorporating AI, retailers can reduce the volume of returns while improving the shopping experience for their customers. Inventory optimization. Agile fulfillment.