Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Like many retail and CPG brands, Myos Pet taps into a combination of channels, from email to social media and SMS, to engage with its customers. More than 66% of U.S. million or so homes spent $136.8 billion in 2023.

Payment Services 261

Payment Services Social Media Subscription Channel 261

Wiser

JULY 25, 2024

They provide social proof, build trust, and influence buying decisions. According to a BrightLocal survey, 87% of consumers read online reviews for local businesses, and the same applies to e-commerce. Improved SEO and Visibility : Search engines and e-commerce platforms prioritize products with higher ratings and more reviews.

Improvements 78

Improvements Management eCommerce eCommerce Platforms 78

Retail TouchPoints

OCTOBER 16, 2023

Amplify insights through targeted surveys. Surveys aren’t just about post-purchase feedback; they’re your direct line to understanding your audience’s preferences. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

MARCH 11, 2021

The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. With 80% of shoppers expecting to increase their use of BOPIS and curbside pickup over the next six months, it’s critical that retailers identify and address the inefficiencies in order to improve profitability.

Fulfillment 321

Fulfillment Order Fulfillment Shipping Costs Social Media 321

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. The tool uses AI-powered analytics designed to help improve customer experience, quality of service and store operations. Social media or word of mouth? Price, fit or competition?

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Retail TouchPoints

MAY 2, 2024

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278

365 Retail

MAY 14, 2024

A combination of bricks and mortar expansion, e-commerce improvements and greater investment in marketing are key priorities this year for UK retailers in efforts to boost sales, according to new research from American Express.

eCommerce 108

eCommerce Customer Retail Merchant Services 108

Retail TouchPoints

MAY 12, 2021

As we continue to settle into the economic and psychological realities of COVID-19, businesses are evaluating what response tactics worked well in 2020 and where there’s room for improvement to ensure resilience going forward. Communication was increased across all channels. Planning for Improvement. What We Learned.

Social Media 261

Social Media Improvements Information Technology 261

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

JANUARY 11, 2024

Our recent study also revealed that the majority (75%) of surveyed retail decision makers believe generative AI can be practically deployed in their business, and 78% believe generative AI will impact their industry in the next 12 months. Streamline product catalog management. Automate conversational commerce.

Retail 276

Retail eCommerce Technology Social Media 276

retailnext

SEPTEMBER 24, 2019

Improve shopper experience by understanding tastes and preferences in product. Online Surveys – The perfect way to know what your audience thinks of your products and services is to ask them! Online surveys help you understand the perspectives of your customers and think like them. Tell your audience how it will benefit them.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

AUGUST 21, 2024

A recent survey found 68% of diners are trading down from restaurants to cooking at home because of costs. Luckily, technology and insights are advancing and becoming increasingly real-time, with AI mining critical data components like visits and purchases to improve every interaction.

Merchant Services 277

Merchant Services Consumer B2B Mobile 277

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Pivotree Blog

OCTOBER 17, 2022

Perhaps the best way to improve product discovery is to keep your product content optimized and up to date. But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock.

Channel 98

Channel Customer eCommerce SEO 98

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. Tech also makes it easier to gather customer insights and improve the entire customer experience.

Technology 363

Technology Social Media Information Live Chat 363

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel. How about podcasts? Podcasts?” Measuring Reach: Still In Its Infancy.

Channel 226

Channel Marketing Download Social Media 226

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. One such area where on-demand data can help retailers is inventory.

Small Business Retail 282

Small Business Retail Retail eCommerce Social Media 282

Kissmetrics

NOVEMBER 11, 2020

But what if you’re making a social media mistake ? Give Your Channel a Theme to Gain YouTube Subscribers. Before you do anything, you need to give your channel a theme. If you look at many of the top YouTube channels, you’ll notice that many of them stick to a theme. This is the goal of a social media platform.

Social Media 363

Social Media Channel Improvements Marketing 363

BigCommerce

OCTOBER 12, 2017

So, we decided to go to that source –– and survey more than 1,000 online business owners, ecommerce managers and brand marketers on what they are planning and expecting for the 2017 holiday season. Which sales channels produce the most holiday ecommerce revenue. 9 Tips + Tricks to Improve Your Holiday Campaigns Right Now.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. Emarketer projects that retail media ad spend in the U.S.

Other 62

Other Channel Marketing Retail 62

Retail TouchPoints

NOVEMBER 18, 2021

Digital apparel retailers are adopting fit technology to help shoppers find the right items, improve satisfaction and reduce returns, but data collected from these programs can be further analyzed to get a better understanding of who your customer base is and what they really want from your products. Listen to what your customers are saying.

Consumer 264

Consumer Merchant Services Social Media Technology 264

lateshipment

AUGUST 7, 2020

On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. This is why placing UGC on your customer-facing pages/channels can be a good ploy.

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Retail TouchPoints

AUGUST 15, 2022

Despite their investments, there are a few gaps and opportunities for improvement. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. You can sell your products through your website, social media page, or any other online marketplace. You can easily track your performance through various marketing channels.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. You can sell your products through your website, social media page, or any other online marketplace. You can easily track your performance through various marketing channels.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Retail TouchPoints

NOVEMBER 1, 2022

Nearly 80% of creators suffer from burnout, with 66% saying it impacts their mental health, according to a survey from Awin and ShareASale. In fact, 72% of creators surveyed by Awin and ShareASale said their burnout stems from “constant platform changes.” New Networks, New Requirements, New Challenges.

Social Media 147

Social Media Payments Hobbies Marketing 147

Retail TouchPoints

JANUARY 19, 2023

During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 ” Building a Foundation for Live Commerce As with any marketing channel or tactic, a sound livestream strategy starts with the fundamentals of brand marketing and storytelling. festival in 2022 for proof.

Social Media 298

Social Media X-cart Consumer Recommendation 298

Kissmetrics

AUGUST 5, 2021

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Use Social Media to Build Your Fitness Brand. Instagram boasts over 170 million U.S.

Social Media 319

Social Media B2B Marketing B2C 319

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

Social Media 342

Social Media Events PPC Article 342

Omnisend

DECEMBER 12, 2023

Attract social media coverage and increase following. Choose a marketing channel Content, press releases, email, social networks, and ads are some popular event marketing channels for promotion, but not all may suit your use case. Marketing channel: emails, ads, press releases, SEO, etc.

Events 88

Events Seminar Marketing Workshop 88

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Improve ROI of Marketing Efforts.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Algopix

SEPTEMBER 26, 2023

Social Media Listening Monitor social media platforms for discussions and conversations related to your niche. Social listening tools can help you track mentions, sentiment, and emerging trends. Engaging with your audience on social media can also provide valuable insights.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

ROI Revolution

MARCH 24, 2023

For many advertisers, TikTok being banned in the US would mean social media strategies would have to be entirely reorganized in order to maintain the same level of revenue. If TikTok is banned in the US, digital marketers will have to reconsider their presence on the other social media channels.

Social Media 78

Social Media Channel Marketing Events 78

Smile.io

MARCH 11, 2021

email survey can increase retention rates. Social Media Presence For many customers, it doesn’t get much more personal than their social media channels. It’s becoming ever clearer that social media is crucial to e-commerce success. Protip: Even a ‘what can we do better?’ They’ve amassed 1.3

Improvements 87

Improvements Live Chat Social Media eCommerce 87

Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. Here is an example of paid media on Twitter. What is their age?

Social Media 271

Social Media Shopify Magazine Blog 271