Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. Improved Quality and Productivity : Because AI-powered tools are designed to enhance efficiency and accuracy, they can improve your brand’s productivity and the quality of its products and services. Competitive pricing.

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Anticipate Omni-Channel Shoppers. Crafting A Mobile eCommerce Strategy. Conclusion.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

BigCommerce

NOVEMBER 30, 2018

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your…

Channel 333

Channel eCommerce Improvements Marketing 333

Kissmetrics

SEPTEMBER 1, 2020

To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. How do I Improve my Organic Reach on YouTube? When viewers subscribe to your channel, you automatically increase your organic reach.

Improvements 362

Improvements SEO Channel Subscription 362

Retail TouchPoints

MAY 22, 2023

Businesses must adopt new marketing strategies to distinguish their ads from the rest. Marketers can overcome these blind spots through the use of various data-driven marketing strategies. Implementing data-based marketing strategies can drive improved brand sentiment, loyalty, and engagement.

Presentation 287

Presentation Consumer Financial Services Payment Services 287

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace.

Channel 114

Channel eCommerce Multi-channel Information 114

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

MARCH 21, 2023

NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience.

Electronics 298

Electronics Improvements Customer Experience Channel 298

Retail TouchPoints

APRIL 18, 2022

Because better markdowns have the potential to significantly improve the traditional KPIs that supply chain teams are evaluated on. Strategic improvements to a retailer’s markdown optimization strategy dramatically and rapidly improve these KPIs.

Supplies 238

Supplies Improvements Outdoor Operations 238

Wiser

MAY 28, 2021

The in-store shopping experience can be quite different depending on what type of store you operate—a few of the more popular channels include home improvement, grocery, mass-market, drug, and dollar. Shoppers were asked to go into stores in the above channels and answer a number of questions while inside. Home Improvement.

Channel 135

Channel Improvements Marketing Consumer 135

Retail TouchPoints

MARCH 13, 2023

Allbirds is planning to overhaul its strategy after a weak Q4 2022 that resulted in the retailer’s first-ever quarterly revenue drop. We need to improve performance.” The retailer still achieved 7% revenue growth for 2022 as a whole, but a poor holiday season resulted in a 13% revenue drop during Q4.

Omnichannel 206

Omnichannel Improvements Channel Retail 206

Wiser

FEBRUARY 26, 2024

A recent study conducted by Wiser Solutions, focusing on the headphones category, unveiled significant discrepancies in pricing strategies across retailers. In addressing the challenge of pricing discrepancies across various retail channels, a nuanced approach that balances both online and offline strategies is essential.

Retail 78

Retail Channel Consumer Improvements 78

Kissmetrics

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Social Media 265

Social Media SEO Technology Marketing 265

Retail TouchPoints

DECEMBER 14, 2020

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” Many companies are just now building their omnichannel strategies from scratch and taking a very holistic approach. Where can you improve?

Omnichannel 247

Omnichannel Live Chat Channel Improvements 247

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Forrester eCommerce

MAY 23, 2019

As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to improve the performance of every aspect of their businesses.

Channel 339

Channel B2B Technology Improvements 339

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

JULY 28, 2023

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 228

Consumer Leisure Multi-channel Retail 228

Retail TouchPoints

AUGUST 18, 2022

The digital signage solution provides a new channel to inform employees of any company policy changes and upcoming store activities. To address some of the newfound employee engagement challenges, the retailer turned to digital signage as a cost-effective way to reach its workforce. There’s an App for That.

Improvements 266

Improvements Retail Information Management 266

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. But crafting an effective promotions strategy requires careful planning and execution. Here are several steps you can take to plan an effective promotions strategy that will drive growth, bring in new business, and have you meeting your goals in no time!

Customer Loyalty 148

Customer Loyalty Social Media Information Consumer 148

Retail TouchPoints

JANUARY 23, 2023

While companies currently interact with customers via multiple channels — mobile devices, desktop computers, email, social media and chatbots — leveraging the metaverse helps companies create immersive and interactive retail experiences for customers. For companies to engage customers, new strategies must be considered to increase revenue.

Improvements 208

Improvements Customer Social Media Retail 208

Retail TouchPoints

OCTOBER 2, 2023

As you may know, third-party data refers to user information collected by external entities across multiple websites, while first-party data is data collected directly from users on a company’s own website or owned channels. Marketers can leverage their own first-party data to gain insights about their audience.

Marketing 323

Marketing Information Consumer Reference 323

Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Social Media 319

Social Media B2B Marketing B2C 319

Retail TouchPoints

APRIL 10, 2024

Pet Valu will deploy solutions from Relex to enhance pricing and promotions planning processes in its 780+ retail locations across Canada as well as its digital channels. We believe Relex’s solutions will enable us to create innovative, insight-driven strategies that continuously improve our projected outcomes.”

Supplies 223

Supplies Channel Management Improvements 223

Retail TouchPoints

NOVEMBER 8, 2021

As you’re planning for 2022, here are four strategies to help you focus and refine the digital experience to realize immediate ROI in 2022 and beyond. This is the fully connected experience in which retailers can capture omnichannel insights and improve the shopper experience at every touch point.

Retail 286

Retail Omnichannel eCommerce Fulfillment 286

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. . Growth in a particular channel is a key indicator that your brand belongs there.

Multichannel 98

Multichannel Channel eCommerce eCommerce Platforms 98

Retail TouchPoints

MAY 3, 2023

Saving Money and Saving the Planet Cindi Kato, Principal at CallisonRTKL , agreed, noting that while design teams are attempting to maximize the lifespan of spaces to support their sustainability goals, executive teams respond most favorably to the cost savings that come with these savvier strategies.

Beauty and Health 304

Beauty and Health Document Consumer Operations 304

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. . Growth in a particular channel is a key indicator that your brand belongs there.

Multichannel 96

Multichannel Channel eCommerce eCommerce Platforms 96

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

JULY 27, 2022

With that in mind, here is a look at five strategies that can help grocers optimize online integration of their grocery store. Improve efficiency of store associates. The app can be operated on any handheld device, further improving the flexibility of the in-store associates. A modular platform that’s really flexible.

Payment Services 252

Payment Services Shipping Costs Omnichannel Fulfillment 252

Retail TouchPoints

MAY 18, 2023

Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 254

Improvements PPC Retail Financial Services 254

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. It can also help you build strategies to improve your content in the long run. 8 Ways to Improve CTOR.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257