Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Groove

JANUARY 13, 2021

Our top services include: eCommerce strategy. eCommerce PPC. eCommerce Strategy. In order to build campaigns that convert, it's important for businesses to create a detailed eCommerce strategy. Our strategy also involves link building to help increase page authority and reach. eCommerce design and development.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Kissmetrics

FEBRUARY 10, 2021

To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. Here’s a breakdown of what that looks like.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

DECEMBER 4, 2018

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96

PPC SEO eCommerce Social Media 96

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. We also discuss general tactics and strategies you can consider right now. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where? Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Bidding Strategy.

PPC 259

PPC Accessories Apparel Automotive 259

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Traffic Channels.

Channel 113

Channel Mobile eCommerce PPC 113

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. What Is a Promotions Strategy? A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. The first step (and of the most essential) to improving organic rank is conducting keyword research. How To Use Google Ads Keyword Planner.

SEO 370

SEO PPC Information Download 370

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. The Base Strategy.

PPC 88

PPC eCommerce Other Improvements 88

365 Retail

MARCH 19, 2024

DAC Group has been appointed by multinational retail company Kingfisher PLC to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its DIY brands in the UK and Ireland, B&Q, Screwfix and Tradepoint. Kingfisher also recognises the value of reputation management.

SEO 69

SEO PPC Omnichannel Management 69

Ecommerce Platforms

JANUARY 10, 2022

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. analysis for every keyword.

PPC 197

PPC Channel Information Other 197

ROI Revolution

JUNE 14, 2023

That’s where an effective product feed optimization strategy comes into play. Having a strong cross-channel creative strategy is more important than ever. It’s really important to take a long-term view of where your budget goes across channels in order to understand your holistic investment.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

Groove

MARCH 24, 2022

A digital eCommerce agency is a company with multiple teams - like website design, development, marketing and strategy teams - that partner with your online business to assist in accomplishing your goals. We offer eCommerce strategy, design, development, marketing and website support. BigCommerce Strategy. eCommerce Marketing.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!).

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The real choice is which channel to scale more than the other — and that depends on the details of your business. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads. Get in touch. Facebook Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing. To put it another way: If you haven’t already started planning your strategy, start now.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. AdVenture Media Group specializes in PPC advertising.

PPC 206

PPC SEO Multichannel Social Media 206

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. What Is a Promotions Strategy? A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

GetElastic

JULY 12, 2019

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. A smart B2B marketer opts for a cost-effective marketing strategy.

B2B 138

B2B Social Media PPC Management 138

Kissmetrics

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. This can include things like marketing channels (search, PPC, content), operations or product data. Know Your Goals and Desired Outcomes. Thought Leadership.

Technology 283

Technology PPC Channel Marketing 283

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

JULY 29, 2019

This prioritizes harmony between stakeholders, and sets out a “win-win-win” scenario whereby natural growth occurs as a side effect: This premise is very simple: By looking after our team, we will improve client results. By improving client results, we have better retention and attract new business, revenue, and referrals to the agency.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

DECEMBER 15, 2020

This is valuable information for marketers who are looking to improve, modify, or tailor content to their users. These cookies allow users to share content from a website directly to their social channels. This is useful information for anyone looking to improve their web traffic or better locate ineffective pages. No thank you.

eCommerce 320

eCommerce Information Improvements Reference 320

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. By understanding trends, you can anticipate changes in demand and adapt your strategy accordingly. These pain points can signal opportunities for improvement. Analyzing existing offerings can help you pinpoint areas for improvement.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. During the last economic downturn, 63% of brands saw ROI improvements by increasing their ad spend. Take a high-level look at where your budget goes across channels.

PPC 78

PPC Social Media Shipping Costs Supplies 78

ROI Revolution

OCTOBER 28, 2022

Read on for the full story about how ROI Revolution’s paid search advertising experts developed a strategy for Road Runner Sports to increase impressions, conversion value, and in-store visits! The brand turned to their PPC advertising partners at ROI Revolution for help. What exactly went behind the nomination? The Situation.

PPC 78

PPC Recommendation Channel Operations 78

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. All these help you build your overall brand strategy. You can easily track your performance through various marketing channels. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. All these help you build your overall brand strategy. You can easily track your performance through various marketing channels. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Korona

JANUARY 14, 2021

Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. Franchise marketing strategies are more difficult to implement and don’t guarantee universal success across all locations. Digital Marketing Strategies Overview. Digital Marketing Strategies Overview.

Marketing 52

Marketing Payment Services Social Media POS 52

Kissmetrics

FEBRUARY 22, 2021

7 Steps for a Better Onboarding Client System That Improves Customer Retainment. Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier. Use the ones that make sense for your business, and feel free to add any that will improve your process.

Customer Retention 279

Customer Retention Document Improvements Information 279

Kissmetrics

OCTOBER 24, 2020

1) Proposal and Strategy. This can take different forms such as: Proposals – The agency you are speaking with should at the very least prepare a presentation in regard to strategy and execution. Market – Not all markets are the same and need different strategies. 2) Niche Speciality. 3) Contracts. 3) Contracts.

SEO 258

SEO Channel Marketing Management 258