The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?
Retail TouchPoints
MARCH 29, 2024
Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 For startups and CPG brands, charting a path forward involves carefully selecting a CMO who embodies not just the skills of a marketer but the qualities of a visionary, authentic leader.
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