RTP blog

JANUARY 9, 2019

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

Omnichannel 150

Omnichannel Multi-channel Customer Retention eCommerce 150

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 292

Social Media Multi-channel Consumer Comparison Shopping 292

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 A Catalyst survey of over 12,000 global employees revealed that workers are more trusting and willing to go the extra mile when their manager shows vulnerability and is open with their team.

Multi-channel 213

Multi-channel Magazine Department Stores Banking 213

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 218

Multi-channel POS Customer Data Mobile 218

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. The survey uncovered three core themes and takeaways: 1.

Consumer 211

Consumer Leisure Multi-channel Retail 211

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Rillavoice can dive into specific areas such as: Marketing: Which channels are driving foot traffic into stores? Social media or word of mouth? Price, fit or competition? including CCPA.

Multi-channel 231

Multi-channel Customer Social Media Retail 231

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 179

Games Marketing Events Merchant Services 179

ESW

AUGUST 18, 2023

Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? What do they expect?

Merchant Services 141

Merchant Services Shipping Costs Payment Services Multi-channel 141

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). households ( 78% ) now subscribe to at least one streaming service, according to a recent Forbes Home survey. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 237

Consumer Multi-channel Electronics Improvements 237

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

MARCH 21, 2023

Jungle Scout’s survey found that Ebay was still the No. It’s certainly got the most Amazon-like offering, with fulfillment services , robust advertising options and a new membership program — not to mention a major marketing push to bring in sellers that included exhibiting at Prosper for the first time. “

eCommerce 277

eCommerce Fulfillment Shopify Omnichannel 277

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 57

Games Marketing Multi-channel B2C 57

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. These are the people in the trenches. Square: 6.5%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Although this total amount does vary from firm to firm, JLL survey participants expected to spend $356.94 Although this total amount does vary from firm to firm, JLL survey participants expected to spend $356.94

Supplies 299

Supplies Consumer Omnichannel Multi-channel 299

Retail TouchPoints

OCTOBER 17, 2022

In a global survey of 30,000 consumers, Accenture Strategy found that 63% of consumers prefer to purchase from purpose-driven brands. Meanwhile, McKinsey found in its survey of managers and frontline employees in the U.S. Meanwhile, McKinsey found in its survey of managers and frontline employees in the U.S.

Multi-channel 265

Multi-channel Consumer Improvements Retail 265

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Consider the following statistics from a March 2022 Bizrate/Digital Commerce 360 survey of over 1,100 consumers. For marketers, this means eCommerce agility should be top of mind.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing. It’s a win-win, right?

Marketing 226

Marketing Blog Books Multi-channel 226

Ecommerce Platforms

MARCH 18, 2022

Each hub focuses on something specific, like marketing, sales, and service. Plus, HubSpot also allows you to collect customer feedback via surveys. The ability to track conversations from one channel to the next ensures you can take context with you to each stage in the conversation. HubSpot Sales Hub. Who is it best for?

Multi-channel 104

Multi-channel Live Chat Omnichannel Shopify 104

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing. It’s a win-win, right?

Marketing 216

Marketing Blog Books Multi-channel 216

Omnisend

MAY 31, 2023

Reading Time: 9 minutes Most marketers who need bulk SMS services tend to think that Attentive is the best SMS marketing tool to interact with their mobile-first audience. Attentive also doesn’t offer international coverage and only helps marketers reach users based in the US and Canada.

Multi-channel 88

Multi-channel Shopify Omnichannel eCommerce Platforms 88

PFS

DECEMBER 6, 2017

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Paths to purchase are increasingly multi-directional. Direct and indirect channels can co-exist peacefully. In fact, variable routes to market are essential to brand health.

Channel 56

Channel B2B Multi-channel B2C 56

Omnisend

MAY 10, 2023

Reading Time: 9 minutes Email marketing tools form the core of a modern brand’s marketing strategy. Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. Emails can take multiple forms, such as promotional, transactional, survey, newsletter, or nurture campaigns.

Multi-channel 88

Multi-channel Live Chat Books Recommendation 88

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. Attribution is the top trend that our survey respondents indicated interest in for 2022.

Consumer 78

Consumer Social Media Multi-channel Events 78

GetElastic

NOVEMBER 23, 2022

This approach empowers marketing teams to work at the speed the business demands without heavy reliance on their IT department. As a business grows, the system can easily support multi-channel, multi geography and multi-brand. How Does Composable Commerce Work? Composable Commerce requires a MACH architecture.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

AcquireConvert

NOVEMBER 27, 2022

It is probably the best known of the marketing attribution software apps out there, centralizing the key metrics from all your marketing channels into a smart dashboard on mobile or web. It greatly simplifies the marketing attribution process and provides actionable insights into your marketing data.

Shopify 41

Shopify Marketing Multi-channel Merchant Services 41

Kissmetrics

SEPTEMBER 8, 2020

According to a BrightLocal survey , the top local search metrics for businesses were: Google rankings: The better your rankings, the more traffic you generate for your business. Your conversion rates are higher, advertising is cheaper, and your return on marketing investment is better. could boost your conversion rates by 25 percent.

SEO 271

SEO Multi-channel Mobile B2B 271

Retail TouchPoints

OCTOBER 21, 2022

As other payment solutions differentiate with multi-retailer rewards programs , browser extensions and even creator marketplaces , Venmo is betting that what made it successful in the first place is also what will help it rise to the top of the embedded payments pile — community. And with 50% of global spending in the U.S.

Payments 306

Payments Merchant Services Payment Services PayPal 306

Omnisend

JANUARY 8, 2024

Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position. The economic benefits of repeat customers According to a survey by Statista , budget constraints and lead generation are the top two challenges for SMBs.

Customer 88

Customer Customer Retention Social Media X-cart 88

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore!

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

GetElastic

MAY 4, 2022

Think of businesses with instances of “multis” – multi brands, multi geographies, multi channels, or multi catalogs. Similar questions posed in a 2019 survey produced the same results. If the wheels don’t fall off first). So what does that mean? A happy customer is confident and ready to purchase.

Multi-channel 78

Multi-channel Payment Services Payments Games 78

Ecommerce Platforms

MARCH 28, 2022

You can also filter and segment visitors in the live preview to align with your marketing goals. Customer satisfaction: You can attach a quick survey to gain customer feedback at the end of your chat. Multi-channel support allows teams to sync messages across the board. Efficiency: : Tidio also has a live typing feature.

Live Chat 211

Live Chat Shipping Costs Article Operations 211

Omnisend

MAY 24, 2023

Reading Time: 9 minutes Most marketers who are looking to automate their email campaigns believe that Campaign Monitor is the best tool to work with. While Campaign Monitor is one of the best email marketing platforms, its lack of ready-to-use automation workflow templates often has users looking for other platforms for their email campaigns.

Live Chat 88

Live Chat Shopify Multi-channel Channel 88

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

malls to charming European markets, shoppers are adjusting their spending habits in line with inflation and rising costs of living. Tailored recommendations, exclusive discounts, and personalized marketing messages are just a few ways retailers are aiming to make every shopper feel special and valued during the holiday season.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Omnisend

DECEMBER 14, 2023

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers.

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

RTP blog

MARCH 19, 2018

Real-time retail technologies may or may not have been invented by Amazon, but Amazon has enabled their exponential growth and exploited them to become dominant in the new retail market. A recent Kx survey of UK consumers revealed that these are the most important factors in retailer selection.

Consumer 150

Consumer Retail Multi-channel Toys 150