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Event marketing: Complete guide and strategies for 2024

Omnisend

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. What is event marketing? And what drives these?

Events 88
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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

Wanting to help our consumers find the right words or expressions inspired us to create the 1-800-Flowers.com MomVerse ahead of Mother’s Day and further utilize technology, specifically AI, in a way that serves our consumers. We have become the ecommerce market leader in gourmet food, floral and personalized gifts.

Customer 275
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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361
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Automation: The Driving Force Behind Warehouse Management Growth

Retail TouchPoints

Hence the undeniable need for robust warehouse management technologies that are future-focused and effortlessly scalable. The ever-changing retail market has made automation a necessity. According to recent research, the global warehouse automation market is estimated to grow at a CAGR of 14%, reaching $30 billion by 2026.

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How #RICE22 is Reimagining the Expo Experience With Unique Show Floor Activations

Retail TouchPoints

The cannabis market is chock-full of innovative business models and in-store experiences; in fact, some of the most creative and memorable store models have come from this fast-growing category. The technology is being provided by DSF member companies Elo Touch Solutions, Sony and Navor. Central time. The Cannabis Pop-Up Experience.

Payments 295
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Online/offline integration – is hybrid the new ‘channel’?

iVend

Learn more Digital marketing agency Meticulosity has a very specific definition , which is that hybrid retail is a combination of four elements; Traditional delivery from the warehouse. Spring Fair’s thoughts on the practical implementation of the hybrid model include: Online brands running in-person workshops.

Channel 98