Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
Retail TouchPoints
SEPTEMBER 20, 2022
Apple’s ad policy changes have disrupted titans like Facebook and increased cost-per-acquisition through app-based advertising. Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. There are many explanations.
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