Retail TouchPoints
NOVEMBER 13, 2023
However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.
Retail TouchPoints
MAY 3, 2023
We believe our stores provide the very best presentation of our brands and are our highest source of new customer acquisition. To enable these omnichannel purchasing behaviors, Carter’s highlighted the investments it has made in its app, which now accounts for one quarter of all ecommerce sales, over the last few years.
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Retail TouchPoints
OCTOBER 4, 2023
This presents a challenge for retailers, as it’s essential to keep sufficient levels of seasonal stock to avoid missing out entirely, but disregarding other changes, such as the weather, can cause profits to plummet. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.
Retail TouchPoints
AUGUST 2, 2023
DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient.
Retail TouchPoints
FEBRUARY 2, 2024
The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask. Some see it as the next evolution of omnichannel, others as the technical underpinnings that make true omnichannel experiences possible. They just want what they want when they want it.
Retail TouchPoints
JANUARY 24, 2024
Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.
Wiser
FEBRUARY 6, 2023
A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases. This means that any businesses that aren’t already creating an omnichannel experience are lagging behind.
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