Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. The person already trusts your brand and is ready to give you their money because the personal recommendation came from a friend, family member, or colleague. Start a YouTube channel, develop a Reels strategy, or embed videos on your website.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

SEPTEMBER 20, 2021

When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”. If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. Here is an example of paid media on Twitter.

Social Media 271

Social Media Shopify Magazine PPC 271

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Algopix

AUGUST 10, 2020

Nevertheless, we are currently seeing an increasing number of other channels generating significant sales. This means that there are growing opportunities for vendors if they study developing trends carefully. . Which channels do you recommend and what are the keys to wise expansion? Click here.

eCommerce 78

eCommerce Channel PPC Gifts 78

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X

PPC 408

PPC BigCommerce Recommendation Apparel 408

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. According to an Infolinks study, 86% of U.S. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. If not, I highly recommend it. A/B testing. What does this mean in English?

Management 213

Management Marketing PPC Banking 213

Inflow Insights

JULY 8, 2019

Our Recommended Call Tracking Tool. The tool we typically recommend to any business that isn’t currently tracking calls is CallRail * (Full Disclosure: We’re a CallRail affiliate because we use them and genuinely think the product is useful as per this section. What is Keyword Level Call Tracking (PPC Call Tracking)?

PPC 61

PPC eCommerce Multi-channel SEO 61

Kissmetrics

FEBRUARY 22, 2021

Satisfied customers are also more likely to recommend your services or product to others. According to an Adobe study, workers in the 18-to 24-year-old crowd are more likely to prefer email over any other channel. A client who loves your financial planning advice might also hire you to do their taxes.

Customer Retention 279

Customer Retention Document Improvements Information 279

Kissmetrics

JULY 31, 2021

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Consider what you can learn from their landing pages, social media channels, and blogs. How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

FEBRUARY 17, 2021

Based on studies of the brain, we know that beauty literally moves us to action. Here are a few of the ones I recommend the most. And this can be helpful when you’re retargeting or using PPC ads. That’s the type of consistency you want to see across all channels. How Psychology Impacts Sales Through Neuromarketing.

Customer Retention 303

Customer Retention Article Marketing Other 303

Kissmetrics

FEBRUARY 4, 2021

NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. SMB Digital Marketing Case Studies. Neil Patel Digital Brazil Case Studies. Neil Patel Digital India Case Studies. We can expand exponentially into every social channel but will do so based on our clients’ needs.

Marketing 275

Marketing SEO eCommerce Social Media 275

SellBrite

JULY 28, 2020

Study current Amazon bestselling products. Study products similar to the one you want to sell. We recommend taking a few minutes to read our Essential Guide to Product Procurement for more context on the following advice.). What are the distribution channels? This is a key way to gain insight into what buyers want.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

VTNS Solutions

JUNE 9, 2019

Digital marketing is the process of marketing your product and services leavraging online channels. A customer hear about your business through online channels such as SEO, PPC, Social Media or Referral They visit your website Add to store for ecommerce or submit a form They refer other people if they like your business.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. Amazon PPC Management. Amazon turned on the firehose of PPC. PPC campaigns are a great type of marketing task to outsource.

Marketing 247

Marketing PPC SEO Channel 247

Groove

MARCH 23, 2020

HubSpot defines inbound marketing campaigns as " concentrated efforts that align all of your marketing channels around a single message and goal.". Through what marketing channels are you promoting your products or services? Select marketing channels and start driving traffic. Case studies. Establish goals and benchmarks.

Marketing 195

Marketing Social Media PPC Webinar 195

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

JULY 13, 2021

Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Don’t forget to use Customer Lifetime Value in your calculations, too.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

FEBRUARY 16, 2021

PPC and social campaigns might not be the first things that come to mind—but maybe they should. Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business. Studies show loyal customers convert easier and spend more on brands with whom they’ve built a relationship.

Customer Loyalty 269

Customer Loyalty Customer Shipping Costs Social Media 269

Inflow Insights

SEPTEMBER 16, 2019

It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually. In addition to testing chat on behalf of our clients, we compile an annual Best-in-Class research study of eCommerce brands within the industry at-large.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. Finally, if you have the budget, I’d recommend hiring a professional copywriter , especially on crucial product and services sales pages.

Marketing 356

Marketing Social Media PPC Customer 356

Lemonstand

OCTOBER 16, 2018

Facebook recommends this approach if you have less than 50 items in your catalog. By connecting a dynamic product feed from your LemonStand store to a Facebook catalog, you can easily turn your store’s Facebook and Instagram accounts into a multi-channel powerhouse of selling. Customer Example.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

Inflow Insights

OCTOBER 3, 2017

and then pushing it across all channels. Using inclusive copywriting (tips here included using neutral pronouns, limiting the use of humor and cultural references, and keeping language simple – Casandra recommended using Hemingwayapp.com for this). Cultural Conditioning is Mucking Up Our Marketing.

Books 60

Books Recommendation Presentation SEO 60

SellBrite

DECEMBER 9, 2020

This makes it a likely channel for customers to discover your product, and one that you should definitely be leveraging if you aren’t already. Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. Google Shopping is a marketing channel perfect for conversion.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

ROI Revolution

JANUARY 25, 2023

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.  The future of search is going to be much more visual, which means that the importance of a strong cross-channel creative strategy (i.e.

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). According to a study by Boston Consulting Group, marketers that use first-party data see a lift in marketing efficiency, generating nearly double the revenue from a single ad or placement. It might not be as bad as you think. What Is First-Party Data?

Marketing 255

Marketing Information PPC Social Media 255

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. In a study with Deloitte, 94 percent of people expect to use AR for shopping, making Snapchat’s AR Lenses one of its most valuable features. Marriot Bonvoy had a 3.4x

Social Media 348

Social Media eCommerce Download White Paper 348

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Are the most expensive and broad keywords out of reach for your PPC budget? Mobile Optimization.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

NOVEMBER 28, 2017

You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Niche PPC Strategies. Which channels did they invest most in? Final advice: study first, and then test and analyze your advertising campaigns everyday!

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Ecommerce Platforms

MARCH 10, 2021

From estimations on user behavior stats (unique visits, average visit duration, bounce rate) to showing top pages and subdomains (read, offerings), Traffic Analytics reveals which traffic channels and products your competitors place their bets on. All the recommendations are intended to trigger ranking growth.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). I hope by now you understand why Google is one of the best marketing channels. Just perform some competitive PPC analysis and add those to your sheet! Part 4: On-Page SEO. Part 5: Technical SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Kissmetrics

SEPTEMBER 17, 2021

I recommend at least once a year, but every quarter is ideal. I recommend creating a spreadsheet to maintain all of the information you’ll be recording. You now hold a great deal of data that you can use to improve your social channels and your business as a whole. I integrate SEO and PPC for this very same reason.

Social Media 358

Social Media Information PPC Beauty and Health 358

Omnisend

APRIL 20, 2021

Check out this case study to see how they did it. Generally, the best solutions involve a combination of different channels, each with perfectly crafted messaging to help shoppers overcome their apprehensions. For subsequent emails, including recommendations for similar products might improve chances of conversion.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

Kissmetrics

FEBRUARY 19, 2018

Google “content marketing” and you’ll uncover millions (78,200,000 when I did it just now) of results, everything from definitions to how-to guides to case studies. Be explicit, detailed, and clear about goals (use SMART goals and stretch goals if applicable), tactics, channels, and how you’re going to measure success.

Marketing 248

Marketing Social Media SEO Blog 248

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. YouTube, Search, Display, Gmail, Google will run and test creatives on every channel to meet your goals. Your Google Fairy Godmother is here to make that dream come true.

PPC 205

PPC eCommerce Improvements Management 205