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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. As others have pointed out, consumers want to be heard, not algorithmically studied. But branding may also play a significant role here.

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CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing

Retail TouchPoints

Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel. RTP: Data sharing is a key recommendation that underlies this report. While CPGs are looking at geography, retailers are largely looking at specific channels. Why is this such an issue for both parties?

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How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Inflow Insights

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. The Client: A Wholesaler Operating on Seasonal Trends.

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10 Promotional SMS examples [+case studies]

Omnisend

This expands your brand’s reach through trusted recommendations. Remember, promotional messages are more than just a communication channel. Start using Omnisend and elevate your marketing campaign efforts today Start Free Today The post 10 Promotional SMS examples [+case studies] appeared first on Omnisend Blog.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

A recommendation from a peer is always more trustworthy, making referrals a great acquisition tool that converts.    If you’re launching a new loyalty program or re-launching an existing one, email is the perfect channel to promote it. With a wide range of third-party integrations , you can connect Smile.io

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Retail Strategy Tune-Up Time: Let’s Start with Pricing

Retail TouchPoints

Retailers are turning toward a future, preferably sooner rather than later, where they leverage technology to automate processes, and rely on science rather than human guesswork to forecast and recommend the right course of action. A good place to start with a strategy tune-up is in that most fundamental of all retail levers — pricing.

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