ROI Revolution

MARCH 30, 2023

When it comes to implementing your digital strategy, there’s no better partner than the one who helped you create it. Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. In fact, Thorogood had their strongest year ever in 2022.

Channel 78

Channel eCommerce Fashion SEO 78

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110

PPC Management eCommerce Recommendation 110

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

ROI Revolution

JUNE 3, 2020

Which channel should you focus your efforts on: paid or organic? In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. PPC, SEO, and COVID-19.

PPC 88

PPC SEO Automotive Mobile 88

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. This seasonal nature was already reflected in our team’s PPC strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Kissmetrics

APRIL 12, 2021

Their success is a direct result of their marketing strategies. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. Apple knows this and has never wavered on its pricing strategy.

Marketing 356

Marketing Social Media PPC Customer 356

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. 10 Snapchat Ad Strategies and Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

Groove

JANUARY 13, 2021

Our top services include: eCommerce strategy. eCommerce PPC. eCommerce Strategy. In order to build campaigns that convert, it's important for businesses to create a detailed eCommerce strategy. Our strategy also involves link building to help increase page authority and reach. eCommerce design and development.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 226

Improvements PPC Retail Financial Services 226

Kissmetrics

JUNE 23, 2020

Foundation methodology Strategies you’re going to learn Strategies & mindset. Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Groove

NOVEMBER 12, 2021

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. This presents a huge opportunity for businesses to drive traffic and revenue through multiple channels. Which Costs More?

PPC 195

PPC Merchant Services Social Media eCommerce 195

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. YouTube, Search, Display, Gmail, Google will run and test creatives on every channel to meet your goals. You don’t need to be a PPC expert to run these campaigns, either.

PPC 205

PPC eCommerce Improvements Management 205

Kissmetrics

JANUARY 31, 2018

If a ‘ Blue Ocean Strategy ’ refers to uncontested markets, tax relief is a very, very, molten lava, red-hot, competitive market. They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. In this article, I’m going to show you strategies from the best in the tax relief business.

PPC 197

PPC Information Other Customer 197

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Bidding Strategy.

PPC 259

PPC Accessories Apparel Automotive 259

Inflow Insights

DECEMBER 8, 2021

Instead, you need a comprehensive audit that includes several smaller audits of individual aspects of your digital marketing strategy. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

Inflow Insights

DECEMBER 4, 2018

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96

PPC SEO eCommerce Social Media 96

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. We also discuss general tactics and strategies you can consider right now. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where? Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. This further reinforces our belief that with the right strategies in place, vertical-specific growth can far outpace the industry average.”. Conclusion.

PPC 60

PPC eCommerce Payments Payment Services 60

Kissmetrics

FEBRUARY 10, 2021

To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. These are the goals of your sales funnel.

PPC 315

PPC Social Media Books Improvements 315

Omnisend

APRIL 30, 2021

Smaller brands with limited budgets won’t be able to compete directly with bigger brands but, with some strategic thinking around earned media and less-used paid channels, there’s plenty of opportunity. The 6 Best Ecommerce Advertising Strategies. This is where paid search and social channels come in.

eCommerce 148

eCommerce Social Media Omnichannel PPC 148

ROI Revolution

JUNE 17, 2020

This news follows similar announcements with other established channels. To help your brand take better control of your website and PPC campaigns to increase revenue and convert more browsers into buyers, we’re partnering with Digital Commerce 360 for an expert webinar on June 24 from 2-4pm EST. .

Shopify 78

Shopify Channel PPC Social Media 78

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Traffic Channels.

Channel 113

Channel Mobile eCommerce PPC 113

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. The Base Strategy.

PPC 88

PPC eCommerce Other Improvements 88

Algopix

DECEMBER 19, 2023

This comprehensive guide is meticulously crafted to empower Amazon sellers with practical strategies and insights, facilitating a comprehensive understanding of Seller Central and propelling businesses toward amplified sales and sustained growth.

eCommerce 108

eCommerce PPC Multichannel Merchant Services 108

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. What Is a Promotions Strategy? A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Checkout funnel analysis and retention strategies are KEY. Have an effective PPC strategy. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

ROI Revolution

MAY 20, 2020

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. Fill Your Funnel Using Brand Awareness Strategies. Facebook Advertising Strategies During COVID-19.

PPC 144

PPC Mobile B2B Shipping Costs 144

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. How To Use Google Ads Keyword Planner.

SEO 370

SEO PPC Information Download 370

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

JULY 13, 2021

To get the most out of your eCommerce email strategy, you need to focus on building your subscriber list first. Why Focus on Email List Growth in Your Marketing Strategy? So, before you start growing your email list, you’ll need a strategy that identifies what works — and what doesn’t. Free Samples.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

JUNE 14, 2023

That’s where an effective product feed optimization strategy comes into play. Having a strong cross-channel creative strategy is more important than ever. It’s really important to take a long-term view of where your budget goes across channels in order to understand your holistic investment.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Kissmetrics

SEPTEMBER 28, 2020

You may already have your marketing strategy under control and may only need help to understand and leverage your data. The point of data and analytics is to improve your decision making and inform your strategy. Check to see if they have demonstratable results and insights into your specific channels.

PPC 280

PPC Technology Channel Marketing 280

365 Retail

MARCH 19, 2024

Kingfisher also gains access to DAC Group’s reputation management platform that enables it to actively engage with feedback from customer reviews, while seamlessly integrating local SEO with other channels to achieve a true total search strategy. Kingfisher also recognises the value of reputation management.

SEO 69

SEO PPC Omnichannel Management 69