Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. We also discuss general tactics and strategies you can consider right now. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where? Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Shopping Signals

APRIL 17, 2023

However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers. SEO (Search Engine Optimization) is an important tool when it comes to driving traffic to any type of business’s website – but particularly those running an e-commerce store.

SEO 52

SEO eCommerce PPC Social Media 52

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. How To Use Google Ads Keyword Planner.

SEO 370

SEO PPC Information Download 370

365 Retail

MARCH 19, 2024

DAC, which is recognised by Forrester as one of the world’s most significant performance marketing agencies, has been tasked to deliver local SEO and online reputation management for Kingfisher’s largest retail brands. Kingfisher also recognises the value of reputation management. Kingfisher also recognises the value of reputation management.

SEO 67

SEO PPC Omnichannel Management 67

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Improving our SEO is another huge avenue for growth so we can organically get people’s attention. SEO and customer reviews using Yotpo have been the most successful. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

ROI Revolution

JULY 30, 2020

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? How do Prime Day and SEO go together? Amazon’s Rumored Summer Sale: Tips, Tricks, and Strategies.

SEO 78

SEO PPC Retail Conversion Optimization 78

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

JANUARY 15, 2020

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162

PPC eCommerce SEO X-cart 162

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Traffic Channels.

Channel 113

Channel Mobile eCommerce PPC 113

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. AdVenture Media Group specializes in PPC advertising.

PPC 206

PPC SEO Multichannel Social Media 206

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy. The good news?

eCommerce 255

eCommerce SEO Events Recommendation 255

Groove

MARCH 24, 2022

A digital eCommerce agency is a company with multiple teams - like website design, development, marketing and strategy teams - that partner with your online business to assist in accomplishing your goals. We offer eCommerce strategy, design, development, marketing and website support. BigCommerce Strategy. eCommerce Marketing.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!).

PPC 115

PPC eCommerce Multi-channel SEO 115

GetElastic

JULY 3, 2019

Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your brand’s engagement and conversions. Harness the power of SEO. For every business looking to increase sales and reach more prospects, SEO is one of the best bets. In fact, better CTRs will help you with SEO.

Social Media 152

Social Media Marketing SEO eCommerce 152

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing. To put it another way: If you haven’t already started planning your strategy, start now.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. No, I’m serious.

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

OCTOBER 24, 2020

1) Proposal and Strategy. This can take different forms such as: Proposals – The agency you are speaking with should at the very least prepare a presentation in regard to strategy and execution. This works better with some services such as content, but not so much with something like SEO, which takes longer. 3) Contracts.

SEO 258

SEO Channel Marketing Management 258

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. For example, if somebody wants to shift from an SEO Consultant to a Senior SEO Strategist, they can work with their supervisor to plan a path to the next level.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Korona

JANUARY 14, 2021

Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. Franchise marketing strategies are more difficult to implement and don’t guarantee universal success across all locations. Digital Marketing Strategies Overview. Digital Marketing Strategies Overview.

Marketing 52

Marketing Payment Services Social Media POS 52

Store Growers

JANUARY 29, 2020

But taking a step back and looking at the overall strategy, it does make sense to advertise hard on these products. With SEO, you don’t always know which search queries are driving the sales. The reason I mainly look at organic vs paid search is that other channels are a bit trickier to compare. But there are exceptions though.

PPC 113

PPC Article eCommerce Shopify 113

Kissmetrics

OCTOBER 4, 2020

This can include things like marketing channels (search, PPC, content), operations or product data. Or perhaps you may need to leverage data to scale an existing marketing channel. There’s no point in collecting data if you can’t turn that data into actionable insights and strategy. Thought Leadership.

Technology 283

Technology PPC Channel Marketing 283

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

eCommerce Training Academy

DECEMBER 8, 2017

The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels. The organic digital marketing channel includes all website traffic that comes from search engines such as Google , Bing , Yahoo or DuckDuckGo.com.

Channel 78

Channel Social Media Marketing eCommerce 78

Shopping Signals

FEBRUARY 5, 2019

That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. — February is a great month to think about ecommerce traffic generation strategies. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore.

eCommerce 93

eCommerce SEO Social Media PPC 93

Kissmetrics

FEBRUARY 4, 2021

Although Neil’s early experience was in entrepreneurship rather than marketing, he quickly learned the companies he founded had more success when he was the one running the marketing strategy. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more.

Marketing 275

Marketing SEO eCommerce Social Media 275

Omnisend

MARCH 21, 2021

Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. Promoting your brand through social media channels like Instagram, Facebook, Twitter, and Linkedin will help you connect with your audience as you grow your brand and garner some brand loyalty.

Marketing 142

Marketing Social Media PPC Customer Retention 142

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. OTT and CTV are projected to see 32% growth in the same time span. Advertising has always met potential customers where they are.

eCommerce 148

eCommerce White Paper PPC Consumer 148

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Take a high-level look at where your budget goes across channels. If you’re reallocating your ad spend, you don’t necessarily have to put it into another channel or campaign.

PPC 78

PPC Social Media Shipping Costs Supplies 78

Omnisend

APRIL 28, 2023

Online sellers can take advantage of local SEO to reach more people. Furthermore, you’ll have cost-effective marketing methods like social media, email marketing, and SEO. Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Online sellers can take advantage of local SEO to reach more people. Furthermore, you’ll have cost-effective marketing methods like social media, email marketing, and SEO. Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

OCTOBER 27, 2020

Traditional outbound channels like TV, radio, print, radio, and billboards are there for all to see. Whether traditional or digital channels, the goal with outbound marketing is the same. Like outbound, without a solid strategy to guide its execution, inbound marketing is difficult to turn into a growth channel.

Marketing 291

Marketing Social Media Article SEO 291

Kissmetrics

DECEMBER 22, 2020

This is a highly effective strategy. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. These posts act as influencer marketing channels and allow your products to be seen by more people, more often.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

ChannelAdvisor

DECEMBER 21, 2016

This also applies to your marketing strategy. It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea.

Multichannel 45

Multichannel PPC Social Media SEO 45