article thumbnail

3 Reasons You Should Attend the ANA Email Evolution Conference

Sailthru

Four decades later, email marketing is the most tried-and-true channel. We’d recommend attending the Association of National Advertisers’ Email Evolution Conference, an event designed to “ keep you on the cutting-edge of email marketing.” Educational Workshops on Day One. What’s an email marketer to do?

Workshop 106
article thumbnail

How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. Their opinions and recommendations can significantly influence customers’ purchasing decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

The session and workshop packed event left no room to question “should I” or “shouldn’t I” It was all about the “how” Needless to say, Andy Hoar put on quite a show. When they are not getting this experience from one source, what do they do? They go somewhere else. It is a journey.

B2B 162
article thumbnail

Is Your Brand Using These 3 Strategies for Success With Retailers?

ChannelAdvisor

Here are their top recommendations: Think like a consumer. However, it’s important to remember that your customers don’t make purchasing decisions based on specific channels. Three in four consumers use multiple channels throughout their shopping journeys. Take advantage of automation.

Seminar 98
article thumbnail

Is Your Brand Using These 3 Strategies for Success With Retailers?

ChannelAdvisor

Here are their top recommendations: Think like a consumer. However, it’s important to remember that your customers don’t make purchasing decisions based on specific channels. Three in four consumers use multiple channels throughout their shopping journeys. Take advantage of automation.

Seminar 98
article thumbnail

Deep Dive Into the Retail Personalization Index: Nordstrom

Sailthru

Nordstrom’s digital experience includes a highly-personalized onboarding that filters data across channels, even taking acquisition source and other sign-up data into consideration. Additionally, sales associates have access to their browsing data in order to make better recommendations.

article thumbnail

Alexa: Retail’s Next Friend.Or Foe?

RTP blog

Is Alexa merely another channel to connect them to consumers in a more relevant and intimate way? Users build their own customized lookbooks and receive personal product and brand recommendations based on these submissions. Are results based on popularity, ratings/reviews or recommendations established by Amazon itself?