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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester eCommerce

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 396
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TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

Retail TouchPoints

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The new tools join a suite of gen AI-enabled ad solutions, under the banner name Symphony, unveiled in May at the annual TikTok World event.

Marketing 286
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Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Retail TouchPoints

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook. Positive results like these also are good for Meta.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Let's embark on a journey through the world of email marketing AI tools, exploring their remarkable capabilities and uncovering how they elevate the effectiveness and impact of email campaigns. AI-powered email marketing tools represent a transformative leap forward, merging human creativity with the computational power of AI algorithms.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Ebay Debuts AI-Powered Fashion Curation Tool

Retail TouchPoints

Ebay has launched Shop the Look, a new AI-powered curation tool for fashion shoppers. A version for Android will arrive later this year, and the company also said it is exploring expanding the tool to other categories beyond fashion.

Fashion 231
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Best 7 eBay Sniping Tools To Win Auctions Automatically

My Wife Quit Her Job

That’s where eBay sniping tools come in handy. In this post, I’ll share the best eBay sniping tools to help you place winning bids at the last second and give you an edge over the competition. It’s about timing and strategic bidding. But staying glued to your screen for the final countdown isn’t always possible.

Other 255
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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

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The Recruiting Crossword Puzzle

You can solve your recruiting problems using new tools and data specifically designed to help do your job: find top passive talent and fill those open reqs – faster than you thought possible. The good news? Test your recruiter-brain with this crossword puzzle, which reveals the best ways to move forward in your efforts with every answer!

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Find and connect with the right talent to fill roles fast with these tools: More data! What is ZoomInfo for Recruiters? We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.

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2020 Database Strategies and Contact Acquisition Survey Report

Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.