article thumbnail

Revenue Enablement is Not in the Tool Business

Forrester eCommerce

However, we too often see enablement focused on tool adoption. No sales force can function without technology, of course, but our guidance for enablement leaders is to emphasize and communicate revenue-centric outcomes, treating tools as supporting actors rather than spotlighted vanity projects.

article thumbnail

Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester eCommerce

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 417
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google, Amazon Amp Up Visual Search Tools to Aid Shoppers

Retail TouchPoints

Google now sees nearly 20 billion visual searches with its Lens tool every month, and 20% of those searches are shopping-related (fashion accessories are the most shopped-for category). Fun fact: The idea for Google Lens came about after Google noticed a flood of search interest in the dress J.Lo

Toys 274
article thumbnail

ThredUp Makes Thrifting Easier with New AI Tools

Retail TouchPoints

But online shoppers tend to expect just a bit more guidance, which is why ThredUp has unveiled a suite of new AI-powered shopping tools designed to make finding unique fashion finds faster and easier. A snapshot of ThredUp’s Style Chat tool.

article thumbnail

A Blueprint for B2B Commerce

Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions.

article thumbnail

TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

Retail TouchPoints

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The new tools join a suite of gen AI-enabled ad solutions, under the banner name Symphony, unveiled in May at the annual TikTok World event.

Marketing 278
article thumbnail

Best 7 eBay Sniping Tools To Win Auctions Automatically

My Wife Quit Her Job

That’s where eBay sniping tools come in handy. In this post, I’ll share the best eBay sniping tools to help you place winning bids at the last second and give you an edge over the competition. It’s about timing and strategic bidding. But staying glued to your screen for the final countdown isn’t always possible.

Other 248
article thumbnail

How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Integrate modular tools to meet your unique needs. This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning. You'll learn to: Utilize tech enhancements for a flexible digital approach. Gradually upgrade your systems for continuous improvement.

article thumbnail

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

article thumbnail

Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

article thumbnail

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

article thumbnail

The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

article thumbnail

The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

article thumbnail

The Recruiting Crossword Puzzle

You can solve your recruiting problems using new tools and data specifically designed to help do your job: find top passive talent and fill those open reqs – faster than you thought possible. The good news? Test your recruiter-brain with this crossword puzzle, which reveals the best ways to move forward in your efforts with every answer!