article thumbnail

How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. Companies’ use of consumer data should be helpful instead of harmful or untrustworthy.

article thumbnail

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers.

article thumbnail

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

article thumbnail

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

RTP blog

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customersdata. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

article thumbnail

Customer data: Which retailers are leading the way?

365 Retail

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. Rhone is using Amperity to find and retain its top customers, a particular point of emphasis amid an uncertain economy.

article thumbnail

Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Google Ads, meanwhile, has allowed companies to reach their target audiences like never before.