7 Biggest PPC Nightmares Sinking Your ROI
Kissmetrics
AUGUST 21, 2017
PPC advertising should be straightforward. You spend a little dough per click, and voila – you’re a marketing genius. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. You buy an ad.
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