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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year?

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Amazon’s disruption to commerce has been so profound, there is a term for it: The Amazon Effect. But in order to compete, brands need to do just that.

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What COVID-19 Has Taught Us About eCommerce Spending

RetailMinded

Although some shoppers will be looking forward to returning to their favorite brick-and-mortar retailers, others may now be inclined to still shop from the comfort (and safety) of their couch. However, these consumer shopping behaviors vary from shopper to shopper and even between retail segments. Consumer Electronics.

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How COVID-19 Has Changed Consumer Behavior

Wiser

and Canada has significantly affected both brick-and-mortar and online retailers. To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. Overall, the average consumer has changed their behavior due to the virus and stopped going out in public as much as they had before its spread. and Canada.

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Digital Shelf Benchmarks: What Does Great Performance Look Like?

ChannelAdvisor

For brands selling through retailer networks, the varying factors involved in end-consumer sales and overall brand awareness can sometimes feel difficult to control. To optimize revenue, margins and brand image, ChannelAdvisor believes in cultivating and strengthening these four pillars of retailer performance: . Methodology.

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Digital Shelf Benchmarks: What Does Great Performance Look Like?

ChannelAdvisor

For brands selling through retailer networks, the varying factors involved in end-consumer sales and overall brand awareness can sometimes feel difficult to control. To optimize revenue, margins and brand image, ChannelAdvisor believes in cultivating and strengthening these four pillars of retailer performance: . Methodology.