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PPC Consulting

Kissmetrics

You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Maximizing business performance.

PPC 192
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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

That’s, of course, what we work on every day, and the solution to what these businesses should do during this period is a lot more nuanced and complicated based on what we’re seeing so far. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

PPC 156
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How to Pull More PPC Ad Data

Kissmetrics

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. consumers are worried about sharing their data. consumers are worried about sharing their data.

PPC 348
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9 Digital Marketing Tips for the Holidays

Kissmetrics

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. Online shopping will be just as pivotal for consumers this festive season as last year. By the time you’re reading this, most consumers will already have started shopping.

Marketing 307
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Best SEO Plugins for WordPress

Kissmetrics

You can become your own SEO expert with Yoast’s academy courses—where you can receive professional SEO training. Yoast SEO offers two pricing plans, including: Free: Includes free courses, 10 keyphrase queries a day, keyword optimization, and more. Our top recommendations for the best SEO plugin for WordPress are AIOSEO and Yoast SEO.

SEO 355