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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. The problem is, consumers don’t seem to want them. But branding may also play a significant role here.

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Courses app by Architechpro OÜ Review

Ecommerce Platforms

The answer: using a Shopify plugin like Courses app by Architechpro OÜ. In addition, Courses app by Architechpro OÜ enables you to manage your e-learning materials using your Shopify admin panel as a learning management system. So, let’s dig into what these are and how the Courses app by Architechpro OÜ facilitates them.

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The Ultimate Maven Review (2023): Easy Course Creation

Ecommerce Platforms

In today’s Maven review, we’re looking at an emerging digital platform, designed to empower course developers and educators branching into the creator economy. As consumers from all backgrounds continue to look for ways to expand their knowledge and skills in their own time, demand for digital learning platforms has skyrocketed.

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How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

Amidst shifting expectations, what’s become abundantly clear is that a context-specific and emotionally engaging approach to consumer engagement will win the day with all generations — from the zoomers to the boomers and beyond. More than half of consumers say they’ll become repeat shoppers after a personalized shopping experience.

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The Consumer Panel is Dead: How AI is Leading the Future of CPG

Retail TouchPoints

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

For example, a lot of creators are incredible lifestyle experts who care about their audience and only recommend exactly what they feel their audience needs. The real victim here is the consumer. Consumer Tips for Identifying Creator Authenticity. These hashtags offer transparency to consumers, and it’s a good thing.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.