The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?
Retail TouchPoints
JULY 7, 2021
The real victim here is the consumer. But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. Consumer Tips for Identifying Creator Authenticity.
Let's personalize your content