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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

The real victim here is the consumer. But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. Consumer Tips for Identifying Creator Authenticity.

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3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Retail TouchPoints

In this article, you’ll learn three things you need to do before undertaking a small business rebranding: 1. Analyze Whether There are Shifts in Your Vision Your vision is what sets the tone for your business’ aspirations. These users may present new opportunities that require a small business rebranding on your part.

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Mobile is a big part of that and so are social media and video. If you’re a small business owner trying to compete in the big leagues , this blog is for you. When you reach advanced status, you can create your own Facebook Group, which is much more effective for audience growth than a business page or profile.

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10 Small Business Examples of the Best Instagram Bios

Kissmetrics

The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 Here are ten of the best Instagram bios for small businesses and explain why they’re excellent. 10 of the Best Instagram Bios for Small Businesses. You can borrow this for your own small business.

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33 best small business ideas to make money in 2023

Omnisend

Reading Time: 17 minutes Do you want to start a business but don’t know where to start? This article highlights the best small business ideas you can use to start your new venture. In this article, we’ll share the best small business ideas you can use to kick-start your entrepreneurial journey and achieve your personal goals.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results.

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The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

RTP blog

By Rigel Cable, FLUID Growing a small business in 2019 requires technological savvy. This includes social media, web experience, digital marketing and activations. Here are some top tips to help small businesses succeed, taken from “big business” wisdom.