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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

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Social Media Branding Tips from the Experts

Groove

Social Media has become one of the most influential marketing tools used today. Companies market their brands by posting videos, photos and other creative content to drive a consumer market. Some believe social media branding is as easy as posting photos every once in a while. Social Media Branding Basics.

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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

However, if you’re not one for traditional learning, like courses and practical demonstrations, then there’s another way: learning from people’s real-life experiences. Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could.

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7 Quirky Social Media handles to get inspired from

lateshipment

As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

The real victim here is the consumer. But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. Consumer Tips for Identifying Creator Authenticity.

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The 8 Best Social Media Marketing Companies of 2020

Kissmetrics

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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LOFT Cancels Plus Sizes, But Will Social Media Cancel LOFT?

Retail TouchPoints

Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. Will LOFT reverse course or is the damage already done? Come fall, our size offering will be 00-18/XXS – XXL. We sincerely apologize for any disappointment.”.