Remove Consumer Remove Customer Data Remove Customer Loyalty Remove Retail
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing competition from major online stores. This is before they even address the issue of managing customer data. Why it’s a Win-Win for the Business and the Consumer.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. As a result, retailers needed to reshape their ordering options and, in some cases, the entire layout of their stores. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. This happens in an environment where consumer trust is already fragile. It doesn’t have to be this way.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.