Retail TouchPoints

NOVEMBER 1, 2023

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World. And if so, what can retailers do about it?

Books 262

Books Omnichannel Payments Mobile 262

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Consumers expect immediate gratification. Holiday shopping season is upon us.

Shipping Costs 234

Shipping Costs Retail Omnichannel Supplies 234

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 218

Multi-channel POS Customer Data Mobile 218

Smile.io

JANUARY 23, 2023

The food and beverage industry is extremely competitive, but once you can lock in a customer to pledge loyalty to your products, you can start building brand loyalty. According to some DTC (direct-to-consumer) insights, the average retention rate for DTC food brands is around 31%.

Food and Beverages 85

Food and Beverages Social Media Customer Loyalty Reference 85

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 200

eCommerce Order Fulfillment Fulfillment Multi-channel 200

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. User Segmentation 5.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 196

Customer Loyalty Customer Retail Shipping Costs 196

Retail TouchPoints

APRIL 20, 2022

Together, Temeka and CS Hudson provide end-to-end support as Cookies and Dr. Greenthumb’s strive to reach their growth goals and immerse consumers in their brand stories. and one of the founding members of Cookies Retail and Dr. This technology is useful in cities and states that don’t allow customers to see the product.”

Retail 353

Retail Social Media Technology Events 353

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 137

Consumer Payment Services Fulfillment Multi-channel 137

Retail TouchPoints

FEBRUARY 18, 2021

And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place. consumer health concerns still loom, according to survey data from Shopkick.

Retail 279

Retail Beauty and Health Books Omnichannel 279

ROI Revolution

JUNE 6, 2022

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. of all D2C sales.

eCommerce 78

eCommerce Consumer Marketing Shipping Costs 78

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. One example is Target , which began rolling out curbside returns , but only with the Target app.”

Multi-channel 315

Multi-channel Customer Experience Mobile Improvements 315

Retail TouchPoints

FEBRUARY 23, 2022

In the pandemic’s wake, many retailers set up flexible fulfillment services in order to meet new safety guidelines and consumer requirements. Nicholas added that when these projects don’t start with a unified vision, it can lead to disjointed experiences that ultimately frustrate consumers.

Fulfillment 261

Fulfillment Vend Operations Technology 261

Retail TouchPoints

MARCH 25, 2022

This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store. The customer data is stored in the app, so all it takes is a few clicks to pay. To pay, the customer only needs to bring their smartphone close to the transmitter and a payment page is called up.

Payments 259

Payments Payment Services Social Media Electronics 259

lateshipment

JANUARY 17, 2023

Customized experiences are the need of the hour for customers who expect brands to know about them and provide experiences that are tailor-made for them, i.e customers expect a personalized experience at every channel and touchpoint. Omnichannel experience will be play a huge role in offering customer convenience.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. Providing Various Payments Technologies. billion in 2020, up 32.4%

Payment Services 183

Payment Services Payments Retail Sporting Goods 183

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 255

Retail Books Consumer Social Media 255

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. We’ve gotten very good at optimizing, merchandising, understanding the ebb and flow and consumer demand in those physical stores.

Shipping Costs 281

Shipping Costs eCommerce Retail Merchant Services 281

Optimizely

FEBRUARY 19, 2021

How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? For the purposes of this blog, let’s stick with the example of the CDP. But what does it all mean? How is its effectiveness measured? Direct Mail Use Cases.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

JULY 2, 2020

Exploiting customer data (offline and online), predictive models now make it possible to quickly detect the best suspects according to a marketing objective. Predictive marketing is revolutionary in that it statistically predicts the best suspect customers for a campaign. This is where predictive marketing comes into play.

eCommerce 225

eCommerce Retail Omnichannel Operations 225

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions.

POS 229

POS Customer Experience Customer Technology 229

Retail TouchPoints

MAY 16, 2022

Loyalty Program Yields Rich Customer Data. “We We’ve recently been more aggressive at growing this business, which allows us to leverage first-party data and partner with our vendors to serve up messaging, promotions and advertising to meet the specific guest segment we’re going after,” said Gomez. and globally. “It

Food and Beverages 231

Food and Beverages Omnichannel Fulfillment Retail 231

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. This session will discuss how to best market to Gen Z, as well as examples of ecommerce companies that have got it right. Your customers are on Amazon.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points.

Food and Beverages 269

Food and Beverages BigCommerce Home Furnishings PayPal 269

Omnisend

MARCH 29, 2021

Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. Try Omnisend free for 14 days and use marketing automation to create a better customer experience! Omnichannel Fashion Ecommerce. Omnichannel marketing is only a few clicks away!

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

365 Retail

JULY 19, 2022

Not too long ago, during the depths of lockdown, the direct-to-consumer (DTC) model was hailed as the saviour of retail and the future of the industry. Crucially, it gives brands the opportunity to claim ownership of customer relationships, by way of the data that it generates. Convenient fulfilment. The cost-control tradeoff.

Consumer 57

Consumer Shipping Costs Retail Supplies 57

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. What does that look like?

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

JUNE 23, 2022

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 263

eCommerce Omnichannel Channel Department Stores 263

Retail TouchPoints

SEPTEMBER 28, 2021

But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data. Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. said Kibel.

Consumer 257

Consumer Customer Experience eCommerce Technology 257

lateshipment

APRIL 2, 2021

However, you must keep in mind that entirely relying on these marketplaces can limit your brand’s growth (as you don’t own the customer data). Hybrid (omnichannel) marketing is the future now. Hybrid marketing (also known as omnichannel marketing) can enable businesses like yours to do just that. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

FEBRUARY 14, 2024

And because we share a lot of data with our brands, we can actually help these brands determine where they should open a location, whether that’s an outlet or a full-price store, because we can tell you geographically [where you have a] concentration of consumers. Grover: Completely. We’re on the path to doing that.

Fulfillment 183

Fulfillment eCommerce Other Consumer 183

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores.

Omnichannel 293

Omnichannel Social Media Channel Mobile 293

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. You should use this data to understand the typical buyer’s journey.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

SEPTEMBER 12, 2022

But new direct-to-consumer (DTC) brands like Sundays are designed to streamline the process and develop multipurpose products that can adapt as consumers’ needs change. During that time, Samieian and her colleagues learned a lot about the furniture shopping experience, including what consumers need to feel confident in their decisions.

Social Media 244

Social Media Shipping Costs Customer Experience Consumer 244