Retail TouchPoints

JANUARY 16, 2024

Leaning into Social Engagement (Even When it’s a ‘Horror Show’) Perhaps most important for creating a Gen Z strategy, these people also are “massive content creators and consumers” and they tend to trust people who are personalities on social platforms over more traditional authority figures like political leaders, Pearson noted.

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BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

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Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. asked Scott Saeger, former CIO of GNC in an interview with Retail TouchPoints. “In

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Recommendation Consumer Information Customer 297

Omnisend

JULY 14, 2023

We’ll also dive into some of the best International Friendship Day ecommerce email examples, and give you 25 click-worthy International Friendship Day email subject lines that you can steal for your next campaign. Use customer data like names and locations to better target your promotions and products. Let’s dive in!

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Smile.io

JANUARY 23, 2023

The food and beverage industry is extremely competitive, but once you can lock in a customer to pledge loyalty to your products, you can start building brand loyalty. According to some DTC (direct-to-consumer) insights, the average retention rate for DTC food brands is around 31%.

Food and Beverages 84

Food and Beverages Social Media Customer Loyalty Reference 84

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

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Customer Data eCommerce Customer Consumer 84

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

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Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? on experience.

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Retail TouchPoints

MARCH 1, 2024

“We are also excited to partner even more with our vendors this year as it relates to their branded in-store merchandise experiences,” Barry added, identifying Tesla, Lovesac and Starlink as examples of planned vendor partnerships. Our App First member deals experience is a great example of this.

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Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

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eCommerce Omnichannel Comparison Shopping Recommendation 270

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. One example is Target , which began rolling out curbside returns , but only with the Target app.”

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Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

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RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

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ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

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Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

APRIL 4, 2024

That’s what these retail media networks are doing; they only see their ads and this small slice of the consumer journey, but somehow they claim to be able to discern the incremental impact of that. So there are a lot of different ways you can measure in stores while maintaining consumer privacy.” “My

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Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

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Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% The return to office (RTO) mandate is already strong in Europe and Asia and continues to grow in the U.S., in the first quarter to a mere 1.6%

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Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

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Retail TouchPoints

JUNE 1, 2023

As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers. So what does it take to launch an NFT campaign that really connects with consumers? Build a community.

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Social Media Retail Consumer Books 263

ROI Revolution

JUNE 6, 2022

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. of all D2C sales.

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eCommerce Consumer Marketing Shipping Costs 78

Retail TouchPoints

JULY 24, 2023

Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

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Small Business Retail Marketing Retail Social Media 233

Dynamic Action

APRIL 25, 2024

Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. Understanding Local Preferences: The Indian Market Example Take India as a prime example of a growth market opportunity. Take Diwali, for example. billion in 2024.

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Marketing Retail Apparel Technology 62

Wiser

APRIL 11, 2024

Incorporating the latest feedback from Wiser customers, we delve deeper into the nuanced strategies retailers and Direct-to-Consumer (D2C) brands are employing to align with current shopper trends, adding a layer of sophistication to the strategic pivot toward crafting loyalty programs centered around personalization and trust.

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Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

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Retail TouchPoints

NOVEMBER 1, 2023

There’s one specifically just about personalization; we talk about how you can monetize customer data, mainly through relationships with CPGs; and retail media, which are all part of the same thing. Do you agree with this idea that there is essentially no such thing anymore as consumer loyalty?

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Books Omnichannel Payments Mobile 277

Kissmetrics

DECEMBER 31, 2021

Customer data is an integral part of personalized advertising, so start by collecting it. There are lots of ways to do this, but the most common ones involve data collection tools like G o ogle Analytics or Bing Webmaster. Consider the following example. Use Customer Match to Target Specific Customers.

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Retail TouchPoints

SEPTEMBER 13, 2022

Can we make the brand a “living” thing that evolves into a precise and accurate point of view as consumers interact and tell us what they prefer when it comes to retail transactions? The new order to brand-building is conducive to a more powerful brand-consumer dynamic. Take Sephora as an example.

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Consumer Presentation Customer Data Customer 217

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

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Consumer Payment Services Fulfillment Multi-channel 142

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. So, how does this help businesses build relationships with their customers? Customer Insights.

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BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

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UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. User Segmentation 5.

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eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points.

Food and Beverages 276

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Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. Retail is already changing.

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eCommerce Shipping Costs Retail Recommendation 230

Retail TouchPoints

OCTOBER 27, 2021

Customer journeys today often resemble a roller-coaster, with the customer’s interest rising and falling after every cross-channel impression, each accumulating a trail of data along the way before that final conversion. Like any model, the utility of Shapley values in retail marketing rests on a business’ data infrastructure.

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Retail TouchPoints

APRIL 20, 2022

Together, Temeka and CS Hudson provide end-to-end support as Cookies and Dr. Greenthumb’s strive to reach their growth goals and immerse consumers in their brand stories. Our budtenders meet and walk with customers, populating their order on a tablet before heading to the cash desk for checkout.” Photo credit: Cookies.

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Retail TouchPoints

FEBRUARY 23, 2022

In the pandemic’s wake, many retailers set up flexible fulfillment services in order to meet new safety guidelines and consumer requirements. Nicholas added that when these projects don’t start with a unified vision, it can lead to disjointed experiences that ultimately frustrate consumers.

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Fulfillment Vend Operations Technology 279