Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Our customers are Gen Z, and they are so unique that they demand the service in the way they want it. They are very mobile-savvy.

Social Media 273

Social Media Customer Data Shipping Costs Management 273

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Consumer 228

Consumer Customer Data Marketing Information 228

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. But before getting to know someone, you do have to meet them first.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

JANUARY 17, 2023

You meet for the first time, and there’s a spark. And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. For brands, these signals can be found in customer data.

Customer 321

Customer Customer Data Other Marketing 321

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 238

Small Business Retail Retail eCommerce Social Media 238

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. This is the expectation consumers have about their online experiences versus the ones they have in store.

Mobile 326

Mobile Customer Data Recommendation Fashion 326

Fabric

MARCH 19, 2024

A first-of-its-kind composable commerce framework for faster time-to-market Today’s consumers want speed, great service, and the convenience to shop anywhere, anytime. To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences.

X-cart 130

X-cart eCommerce eCommerce Platforms Retail 130

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 234

Small Business Retail Marketing Retail Social Media 234

Retail TouchPoints

APRIL 1, 2024

Gone are the days of merely transactional interactions — customers now crave meaningful connections and personalized conversations, and providing these will set your brand apart. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

Retail 305

Retail Customer Experience Customer Retention Technology 305

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations.

Customer Experience 286

Customer Experience Arts Customer Telecommunications 286

Retail TouchPoints

AUGUST 12, 2022

These are synced with the software provider’s AI-powered VeriScan Online Enterprise technology to accurately and quickly authenticate government-issued documents while also gathering important consumer data. Additionally, VeriScan software’s data harvesting collects, separates and classifies customer information.

Document 227

Document Customer Data Technology Operations 227

GetElastic

SEPTEMBER 30, 2021

These “rules” provide a legal line that companies transacting with customers online can use to operate, but is just meeting those government mandated requirements enough? Just because companies are doing more to protect data, STATISTS recently did a study that exponential increase in data breaches since 2005.

Consumer 144

Consumer Information Fulfillment Social Media 144

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store.

Omnichannel 307

Omnichannel Social Media Channel Mobile 307

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Optimizely

JUNE 24, 2020

With virtually no exceptions, we see successful clients prioritize customer understanding by identifying consumers, segmenting into lifecycle stages and offering appropriate brand touchpoints. Identifying change: Where 99% of customer lifecycle tracking falls short.

Customer 195

Customer eCommerce Customer Data Social Media 195

RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150

Consumer Retail Multi-channel Toys 150

365 Retail

OCTOBER 6, 2022

Today, Adobe announced new research revealing the growing importance of brands understanding customers on a personal level –?and and interacting with them as individuals, in real-time – as fewer than one-third of consumers (31%) believe labels such as “Millennial” and “Gen-Z” are still helpful and relevant. Time to get personal.

Consumer 57

Consumer Hobbies Customer Data Technology 57

Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

Customer Retention 286

Customer Retention Social Media Shipping Point of Sale 286

Retail TouchPoints

AUGUST 31, 2022

And 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year.”. Jack Stratten, Senior Trends Consultant, Insider Trends : “Experiential retail can help time-poor customers to achieve more in a single location, giving them a reason to visit and to stay longer.

Omnichannel 272

Omnichannel Toys Shipping Costs Sporting Goods 272

Retail TouchPoints

JUNE 22, 2020

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to face challenges in meeting CCPA compliance. According to the recent PwC Consumer Intelligence Series survey of more than 5,000 consumers, 83% want more control over their data.

eCommerce 187

eCommerce Retail Technology Customer Data 187

Retail TouchPoints

JULY 26, 2023

Today’s fast-paced world leaves consumers strapped for cash and time. Burgeoning demands for exemplary customer service and lightning-fast order fulfillment leave unprepared retailers scrambling for their share of the market. From order placement to shipping notifications, consumers demand regular updates about their orders or returns.

Fulfillment 205

Fulfillment Operations Shipping Costs Order Fulfillment 205

Wiser

APRIL 11, 2024

Incorporating the latest feedback from Wiser customers, we delve deeper into the nuanced strategies retailers and Direct-to-Consumer (D2C) brands are employing to align with current shopper trends, adding a layer of sophistication to the strategic pivot toward crafting loyalty programs centered around personalization and trust.

Retail 78

Retail Toys Consumer Presentation 78

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 332

Retail Customer Experience Technology Customer Data 332

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 244

Retail Social Media Consumer Channel 244

365 Retail

OCTOBER 21, 2022

Yet, it’s crucial for brands to succeed in a competitive environment where, according to Cheetah Digital’s 2022 Consumer Trends Index, consumers across the U.K. In today’s digital-first landscape, consumers spend time on numerous channels, expect tightened privacy whilst also demanding better personalisation.

Consumer 52

Consumer Retail Customer Experience Channel 52

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 274

Social Media Consumer Information Marketing 274

Digital Doughnut

FEBRUARY 17, 2023

The arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments.

Customer Experience 115

Customer Experience Customer Customer Data Consumer 115

Retail TouchPoints

JUNE 9, 2023

Consumers are becoming increasingly mindful about sustainability when it comes to shopping habits, and luxury retail is responding by investing in sustainable initiatives that will protect the environment while still allowing them to continue delivering luxurious items.

Supplies 240

Supplies Operations Shipping Costs Customer 240

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Customer Insights. Integrations. Social Media Marketing.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

SEPTEMBER 14, 2022

The pandemic not only dramatically altered the way consumers shop, it altered the way retailers operate. Now, inflation is adding yet another wrinkle both in terms of costs to the consumer as well as suppliers. Accessing, structuring and putting first-party data to work creates the unified digital experience that customers today crave.

Retail 288

Retail Social Media Presentation Customer Loyalty 288

Retail TouchPoints

SEPTEMBER 12, 2022

But new direct-to-consumer (DTC) brands like Sundays are designed to streamline the process and develop multipurpose products that can adapt as consumers’ needs change. The co-founders took the idea and ran with it, meeting on Sunday mornings to develop their brand vision and collection.

Social Media 263

Social Media Shipping Costs Customer Experience Consumer 263

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020.

Shipping Costs 252

Shipping Costs Retail Omnichannel Supplies 252

Optimizely

FEBRUARY 5, 2021

If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. And I can’t think of a more efficient way to campaign directly to consumers than the Super Bowl. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.”

Marketing 370

Marketing Games Events Consumer 370

Retail TouchPoints

MARCH 25, 2022

This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store. How can retailers bring the analog and digital worlds seamlessly together to meet the key needs of Generation Z? The customer data is stored in the app, so all it takes is a few clicks to pay.

Payments 272

Payments Payment Services Social Media Electronics 272