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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. This happens in an environment where consumer trust is already fragile. It doesn’t have to be this way.

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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. If you regularly handle large amounts of customer data, know that things like inconsistent formatting and outdated data can cause serious issues in your business.

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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. In response to this unpredictable economic landscape, consumers have recalibrated their shopping habits, demanding businesses to exhibit a newfound agility and innovation.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. ” The blocks of information are bound and secured together by cryptographic principles called chains.

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Planet 13 Adopts AI ID Verification for Cannabis Dispensary Security and Compliance

Retail TouchPoints

Cannabis dispensary operator Planet 13 has adopted IDScan.net identification scanners for increased compliance and security. These are synced with the software provider’s AI-powered VeriScan Online Enterprise technology to accurately and quickly authenticate government-issued documents while also gathering important consumer data.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. The “Cold Start Problem” asks how personalized experiences can be offered to consumers who are anonymous or first-time users.

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