Remove Consumer Remove Customer Loyalty Remove Fashion Remove Social Media
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

Fashion 257
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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Talk about setting a high bar! . Maslow’s Hierarchy of Needs.

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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. Loyalty program integration throughout the customer journey. Advanced customer support.

Consumer 262
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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. With shoppers gravitating toward more sustainable beauty products, brands should consider offering options that best fit their customers’ needs. To Trust or not to Trust?

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.   Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Here are 5 great fashion loyalty program examples!

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

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5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

For loyalty programs to work, you have to get to know the community that uses them. What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Ecommerce Loyalty Programs: What They Are. Then, it’s time to hit social media.