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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Her strategic insights help businesses to innovate and thrive in the digital era, focusing on integrating new technologies to enhance consumer experiences.

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5 Benefits of Building an Online Brand Community

Smile.io

Increases customer retention Customer retention is the key to sustainable and long-term growth for ecommerce brands. According to our data at Smile.io , on average, the top 10% of customers spend 2 times more per order than the lower 90%. Blog Mike Rossi 2.

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Visual Branding in eCommerce: Why It Matters

Groove

It builds a connection with visitors that converts them into repeat customers with higher customer lifetime values (CLTV). In a world where consumers have too many options and too little time, how a brand presents itself matters - a lot. It's often the first thing people see, and it sticks in their minds.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

From extra time in the playground for parents shopping with kids, to access to its as-is online marketplace for eco-friendly or price-conscious consumers, there is a benefit that speaks to everyone. This is why Mastermind Toys’ Perks program is one of the best customer loyalty programs we’ve seen in the toy industry.

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Talking Shop: Going the Extra Mile with Side Kicks

Smile.io

When your average customer is willing to drop thousands of dollars for one pair of shoes, it’s worth keeping them around. based premium sneaker brand Side Kicks decided to prioritize its customer retention strategy.  With a customer value that high, the perceived reward value needs to match. 

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5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

Value-based Programs — Typical for ethically conscious brands or brands partner with charities, value-based programs take action when customers spend a certain amount. For example, “for every $10 you spend, we donate $1 to Toys for Tots.”. have fierce competition and need to offer their customers something extra.

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12 Sustainable Small Businesses to Support Without the Guilt

Smile.io

With a clever name playing on the concept of a closed-loop or circular economy, this sustainable brand encourages customers to consume consciously. We think that’s a great way to motivate your customers with meaningful rewards. We’re looking at the top 10 examples of CSR used as a customer retention tool.