Remove Consumer Remove Customer Remove Department Stores Remove Omnichannel
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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Loyalty to those stores used to be 100% — a top customer would go to Neiman Marcus for everything and not go anywhere else. And earn his stripes he has.

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Transforming Retail Spaces for Today’s Generation of Shoppers

Retail TouchPoints

As the lines between physical and digital retail blur, an omnichannel approach emerges as a key strategy, creating a dynamic and engaging shopping and leisure experience for Generations X, Z and Alpha. Major department stores are leaning toward repurposing and reskinning existing fixtures, saving costs and minimizing environmental impact.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. But you can’t get lazy.

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Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

The platform’s microservices-based design and open architecture can accommodate new tools and services, allowing retailers to quickly adapt to shifting customer and business demands. “In Our investment in Aptos ONE reflects our commitment to keeping pace with consumers’ evolving expectations.

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A Retailer’s Guide To Optimizing the Omnichannel Experience

Dynamic Action

Summary Customers are no longer shopping via just one channel. Retailers who want to keep up must implement an omnichannel approach. The omnichannel experience entails a customer-centric approach to create a unified shopping experience for customers. What Is the Omnichannel Experience in Retail?

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What Does the Future Hold for Malls? Design Visionaries Share Their Predictions

Retail TouchPoints

During the pandemic, focus shifted to ways shopping malls were attempting to make shopping faster, easier and safer for consumers with curbside services offerings and other omnichannel capabilities. These consumers also have a desire to create connections with their favorite brands. It diluted the whole thing.