RTP blog

JANUARY 24, 2019

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. By Alicia Esposito, Content Strategist.

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Retail TouchPoints

MAY 27, 2022

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. The 10 stores where associates received the mobile-delivered training saw a 26.2%

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Electronics Consumer Electronics Games Point of Sale 276

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

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Mobile Marketing Social Media eCommerce 214

RTP blog

NOVEMBER 8, 2017

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96. That makes me typical.

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Mobile Retail Download Games 150

RTP blog

JULY 12, 2017

In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself.

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Mobile Retail Shopping Carts Technology 150

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 298

Retail TouchPoints

JUNE 12, 2023

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. They can partner with a larger company with the resources to deploy these models.

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Retail Technology Games Recommendation 269

Retail TouchPoints

NOVEMBER 2, 2022

The core mission of the Discount Tire Pit Pass experience is to allow consumers to shop more efficiently. That was a game-changer for us. We are able to truly digitally empower consumers with real-world data and have a trusted recommendation based on real-world results.”. Transforming the Automotive Retail Experience.

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Automotive Customer Mobile Recommendation 261

BigCommerce

SEPTEMBER 4, 2018

Consumer spending is up. So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? And, mobile sales are on the rise.

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Mobile Shipping Costs eCommerce Gifts 282

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. mentality that many customers have while shopping on mobile (i.e.

Mobile 150

Mobile Retail Social Media Presentation 150

BigCommerce

SEPTEMBER 12, 2017

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. on Amazon, eBay, Facebook, B2B ). Many retailers are just guessing.

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Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

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Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Sailthru

APRIL 19, 2018

Today, mobile messaging platforms and mobile marketers alike tend to refer to both segmentation and liquid templating as personalization. Our ultimate goal is to redefine how mobile marketers approach personalization. Redefining Mobile Personalization. The data powering that personalization comes from mobile.

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Groove

FEBRUARY 11, 2019

Mobile Optimization. Abandoned cart workflows use automated emails to redirect consumers back to their carts. Typically, we recommend having four-email set up in your workflow. As a result, it's essential to nurture consumers as they browse and encourage them to convert. Abandoned Cart Workflows. Retargeting. Retargeting.

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eCommerce Payments eCommerce Platforms Recommendation 258

Kissmetrics

SEPTEMBER 18, 2017

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. People love getting recommendations for the things they love, and they love sharing those things with friends.

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Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

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Payments Omnichannel Payment Services Consumer 288

Retail TouchPoints

OCTOBER 14, 2022

Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers. We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”.

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Kissmetrics

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Here are four ways Facebook Watch is changing the game for marketers. What is Facebook Watch?

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Marketing Social Media Games Events 281

BigCommerce

MARCH 21, 2017

based retail brands, providing consumers the ability to discover and learn more about featured products –– all without leaving Instagram. When it comes to Instagram, ecommerce businesses by and large recommend the platform. Instagram shopping is a game changer. Sign up here to be added to the waitlist for Instagram approval.

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Retail TouchPoints

JULY 29, 2022

and the country remains a major opportunity for retailers that are able to appeal to its consumers. I think what China has done in terms of ecommerce is to turn shopping into almost a game ,” said Gai. From a brand perspective, just doing what the brand does best is always recommended,” said Gai. “I

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Mobile Consumer eCommerce Games 245

Kissmetrics

APRIL 13, 2021

You built your app idea , you refined the product, and now you’re ready to launch your mobile app. App monetization is essential to the success of your mobile app. Consumers download more than 200 billion mobile apps per year and spend over $140 billion within those apps. Plus, they’re spending money. Subscriptions.

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Payments Subscription Download Payment Services 212

Groove

JULY 2, 2019

When designing your checkout flow, make sure button sizes are mobile compatible. We recommend button sizes no smaller than 44 pixels by 44 pixels to accommodate finger tap on mobile devices. If you're interested in learning more, we recommend our related blog about eCommerce checkout best practices. Free Shipping.

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Shopping Carts Payments Live Chat Shipping Costs 284

Retail TouchPoints

JULY 7, 2022

billion mobile augmented reality (AR) users by 2024 Players on Roblox, a well-known gaming metaverse, posted nearly 10 billion hours in playing time in Q1 2021, with players averaging 156 minutes per day . My recommendation is to get this plan done this year. A Metaverse Preparedness Action Plan.

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Ecommerce Platforms

JULY 27, 2018

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. You might have probably heard the term ‘mobile-first indexing’ lately.

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BigCommerce

NOVEMBER 28, 2017

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. mobile and iOS v. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. Cyber Week 2017 Mobile v. Thanksgiving: Mobile: 54%.

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BigCommerce Merchant Services Food and Beverages Small Business Retail 415

UpSellIt

AUGUST 3, 2023

Similarly, ecommerce segmentation strategies allow your campaigns to more effectively reach your target consumers and promote your products or services. In ecommerce segmentation, a consumer base is divided into several groups (aka “segments”) based on certain characteristics, behaviors, traits, habits, or preferences.

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eCommerce Recommendation Accessories Customer Loyalty 111

RTP blog

MAY 20, 2019

Consumer expectation and interest have shifted from browsing and pondering what they might be interested in, to making split-second decisions and moving onto the next thing. Shoppers are increasingly mobile, hopping channels frequently. Consumers want their life optimized. Help me further my brand loyalty.

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Retail Shipping Costs Recommendation Fulfillment 150

Kissmetrics

JANUARY 26, 2021

Initially, they just wanted a way to talk to others in the gaming community. These include: Screenshare on mobile. Screenshare allows you to communicate, watch videos, and, of course, play games. There are five main categories: music education science and technology entertainment gaming. You can also join voice calls.

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Channel Games Download Social Media 316

BigCommerce

SEPTEMBER 5, 2018

consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. Even the Small Business Administration recommends a free Shop Small kit from American Express. Is your small business mobile-friendly? Get specific.

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Small Business Retail Social Media Shipping Costs Mobile 399

BigCommerce

DECEMBER 20, 2017

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Mobile Optimization. Customer experience historically has involved WOW’ing the consumer.

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eCommerce Shipping Costs Social Media BigCommerce 419

Algopix

OCTOBER 15, 2023

These channels can include websites, mobile apps, social media platforms, email, and more. Consumers now have multiple touchpoints to interact with brands, from desktop and mobile websites to apps and social media platforms. Consumers expect a seamless and personalized shopping experience across all channels.

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Channel eCommerce Social Media Customer Loyalty 128

UpSellIt

SEPTEMBER 8, 2023

Ecommerce brands should prepare to match or increase expectations for 2023 with consumers being more accustomed to shopping online more than ever before. In 2021, 63% of consumers reported to shop before Thanksgiving and 54% were almost entirely done by Cyber Monday. Up to 46% of shoppers purchased more with AI-recommendations.

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Marketing Shipping Costs Recommendation Social Media 132

Wiser

NOVEMBER 6, 2023

Each element plays a crucial role in shaping the consumer’s decision-making process. Customers often trust reviews as much as personal recommendations, making them a crucial element of a high-converting product page. Secondly, prioritize page speed on mobile platforms, as slow load times can lead to a high bounce rate.

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Payment Services eCommerce Retail Games 78

Kibo

DECEMBER 8, 2021

But with brick-and-mortar shops back in the game, e-commerce companies wishing to win long-term customer loyalty will have to match the sophistication of their customers, creating frictionless journeys that anticipate and fulfill customer needs in as few clicks as possible. Overall, cart abandonment has stayed roughly the same.

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eCommerce Download Mobile Customer Loyalty 62

Email Audience

DECEMBER 6, 2023

But what exactly are games? These things bring a sense of accomplishment in games. Games often force you to face tough challenges. Games often force you to face tough challenges. Some games even have boss fights and leaderboards to make things more competitive. Game heroes. Challenges. Replay value.

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Games Books Mobile Improvements 59

Retail TouchPoints

DECEMBER 20, 2021

By continuing to sell its solutions to other brands and businesses, Mavely will be able to “stay at the forefront of mobile social commerce needs and provide best-in-class solutions, features and insight that will be incorporated into the Nu Skin digital tools,” Smith explained. the strategic investment arm of Nu Skin Enterprises.

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Social Media Customer Retention Technology B2C 251