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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 288
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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera. New digital opportunities.

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced that AI is here to stay. Immersive digital technologies will only continue to expand both in reach and accessibility in the coming years.

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How Consumer Data will Shape Retail Experiences in 2022

Retail TouchPoints

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 355
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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. broadcaster NBC, however, took a different tack and created its own hybrid logo.

Games 306
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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 281
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Digitally Reinventing The Retail Store With Mobile

RTP blog

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. The advent of mobile and e-Commerce have fostered high expectations and retailers need to evolve to deliver on their brand promise.

Mobile 300