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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Join or Create a Facebook Group. What a waste of money!

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80 Brands Offering Mobile Storefronts Via ‘Swipe.Shop.’ for Holidays

Retail TouchPoints

Group Nine Media has launched a mobile commerce solution dubbed “Swipe.Shop” that will feature more than 80 bespoke digital storefronts and spotlight products/gifts for the holiday season. Sponsors can create Swipe.Shop storefronts that evoke their brand ethos and pair with a like-minded Group Nine brand.

Mobile 159
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Hit Hard by the Pandemic, Most Minority Business Owners Optimistic About the Future

Retail TouchPoints

In May 2020, McKinsey issued a report stating while the COVID-19 pandemic was shaking up small businesses across the board, it was disproportionately affecting minority-owned small businesses. Think food services, retail and personal and laundry services, for instance. Reasons cited were that the country’s 1.1

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. She wore it and the retailer got blasted with traffic.

Payments 217
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Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

Retail TouchPoints

You don’t want to spend too much on a high-end tool with many features you won’t use as a small business. You want your email marketing software to work seamlessly with the rest of your technology stack and business workflows. Mobile-friendly email templates. Mobile-friendly email templates.

Marketing 270
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The Facebook Retail Reinvention

RTP blog

By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel. A Business Insider article made the statement clearly: “Companies first started selling things directly through Facebook in 2009. They all ended up closing their stores within a year.”