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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year?

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3 Post-Purchase Fails…and How to Fix Them  

Retail TouchPoints

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales.

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The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game

Retail TouchPoints

Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. Secondly, it will help your content team create in-depth, keyword-focused resources to help your customers find answers to their issues on their own. 3 Data-Backed Reasons why Customer Service is Essential.

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How to Improve Your Conversion Rate By 50% in One Day

Kissmetrics

In fact, 97 percent of consumers look at reviews before making a purchase and 83 percent of people are more likely to trust a review instead of an ad. Data by Accenture shows 91 percent of consumers say they are more likely to shop with brands that provide relevant offers and recommendations. Add a Live Chat to Drive Conversions.

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10 Steps for Developing an eCommerce Website

Groove

However, if your team doesn’t have the resources to build a site on their own, don’t worry. Consumers feel emotionally connected to these brands and remain loyal to them over time ? Use a Customer Support & Live Chat Tool. Purchase a Domain Name. Dior, McDonalds, Corona Extra. Ensure Tax Compliance.

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Now or Never: The Importance of Implementing an Omnichannel Strategy

Retail TouchPoints

However, consumers now have access to various communication methods. Using multiple touch points and technologies — from email and live chat to social media forums, phone support and more — will improve your relationships with customers. Let your own goals and resources direct you to a starting point and build from there.