How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends
Retail TouchPoints
OCTOBER 4, 2023
Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.
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