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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

These four emerging trends elevate the urgency for supply chain execs to move distributed order management (DOM) to the top of their lists. #1: The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Gene Bornac is Chief Strategy Officer at enVista.

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5G in Retail: Creating the WOW factor

Retail TouchPoints

5G can also connect mobile point-of-sale (POS) terminals , self-service kiosks, scan-and-go checkouts and other forms of frictionless shopping with ease. Omnichannel solutions that leverage intelligent displays, QR codes and consumer profiles can provide extreme personalization. Tractor Supply Co.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.