FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186

Games Marketing Events Merchant Services 186

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 234

Multi-channel POS Customer Data Mobile 234

Retail TouchPoints

OCTOBER 3, 2023

The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies. ” . ”

eCommerce 147

eCommerce Multi-channel Shopify Technology 147

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences.

eCommerce 220

eCommerce Order Fulfillment Fulfillment Multi-channel 220

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.

Social Media 130

Social Media Multi-channel eCommerce Events 130

RTP blog

SEPTEMBER 18, 2017

American consumers spend an average of five hours a day on their mobile devices. This “always on” connectivity — high speed cellular networks, ubiquitous WiFi and “smart” devices — has enabled consumers to manage their day-to-day lives on their mobile devices. An effective mobile strategy needs to add real value for consumers.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.” Shoppable Video.

Merchant Services 281

Merchant Services eCommerce Shipping Costs Multi-channel 281

Retail TouchPoints

FEBRUARY 15, 2022

Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Merchandise assortments will shrink dramatically.

Shipping Costs 319

Shipping Costs Payment Services Multi-channel Mobile Payments 319

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

BigCommerce

AUGUST 17, 2017

So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Digital-first brands are jumping on the opportunity to meet these expectations and build one-to-one relationships with consumers.

Subscription 289

Subscription Shipping Costs Multi-channel Consumer 289

Retail TouchPoints

OCTOBER 21, 2022

As other payment solutions differentiate with multi-retailer rewards programs , browser extensions and even creator marketplaces , Venmo is betting that what made it successful in the first place is also what will help it rise to the top of the embedded payments pile — community. And with 50% of global spending in the U.S.

Payments 323

Payments Merchant Services Payment Services PayPal 323

Retail TouchPoints

AUGUST 11, 2022

Not to mention consumers love them, with 80% saying they plan to purchase more gift cards in 2022. Responsibility for your gift card program typically lives in the marketing department. Here are a few recommended next steps: Consult with your internal legal and compliance departments.

Gifts 254

Gifts Payment Services Payments Multi-channel 254

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. The pandemic forced brands to re-think their go-to-market strategy. Learn More.

Multi-channel 78

Multi-channel Subscription Automotive Customer Loyalty 78

Retail TouchPoints

APRIL 20, 2022

As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. Educate Shoppers to Help Them Make the Right Choice. Will it fit in my space?

eCommerce 297

eCommerce Jewelry Multi-channel Webinar 297

Omnisend

JUNE 4, 2021

Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Many traditional marketing efforts center around social and email marketing platforms. Understanding SMS reliability and how to improve upon it are key to making this communication channel shine.

Multi-channel 203

Multi-channel X-cart Telecommunications Channel 203

GetElastic

AUGUST 24, 2016

While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Reimagining the Point of Sale Using many of the same underlying technologies, the consumer IoT gives merchandisers a whole new perception of what ‘place’ even means in the multi-channel universe. Really big.

Consumer 113

Consumer Multi-channel Channel Point of Sale 113

Kissmetrics

APRIL 20, 2021

However, it requires synergy between online commerce channels and physical retail to succeed. Some retailers may offer curbside pickup options where consumers can drive to the storefront and get their orders while remaining inside their vehicles. consumers have leveraged BOPUS to make purchases. Here are some tips to consider.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. Do you offer a multi-carrier shipping strategy? Why or why not? Learn more here.

Small Business Retail 86

Small Business Retail Shipping Costs Retail Multi-channel 86

Omnisend

MAY 10, 2023

Reading Time: 9 minutes Email marketing tools form the core of a modern brand’s marketing strategy. Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. This combination allows marketers to send out relevant, personalized emails that convert.

Multi-channel 88

Multi-channel Live Chat Books Recommendation 88

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. Invest in an SEO-friendly website and optimize your checkout process to make it a profitable sales channel.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. malls to charming European markets, shoppers are adjusting their spending habits in line with inflation and rising costs of living. From bustling U.S.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Algopix

MAY 29, 2020

The eCommerce industry continues to grow every year, and online retailers feel the pressure that comes with increased competition in all areas and markets across the eCommerce world. Here are 5 essential reasons why using product market research platform is necessary to all Amazon, Walmart, and eBay sellers: 1.

Shipping Costs 78

Shipping Costs Marketing Multi-channel PayPal 78

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. They focus on the right PPC channels. What channels are you considering?

PPC 279

PPC Multi-channel Social Media B2C 279

Retail TouchPoints

MAY 5, 2021

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

Automotive 278

Automotive Food and Beverages eCommerce Consumer 278

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore!

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 275

eCommerce Travel Social Media Consumer 275

RTP blog

APRIL 22, 2019

By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. Information collected will be applied both in-store and online to drive personalization and product recommendations. Two major U.S.

Multi-channel 150

Multi-channel Retail Toys Department Stores 150

RTP blog

AUGUST 2, 2019

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

Multi-channel 150

Multi-channel eCommerce Channel Presentation 150

Omnisend

JANUARY 8, 2024

Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position. It creates a favorable perception among your target market and builds their trust. They encourage 57% of consumers to buy again.

Customer 88

Customer Customer Retention Social Media X-cart 88

Omnisend

JUNE 15, 2021

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . However, wrapping your head around customer lifecycle marketing can be tough.

Merchant Services 78

Merchant Services Marketing Customer eCommerce 78

Omnisend

DECEMBER 14, 2023

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers.

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

ROI Revolution

SEPTEMBER 24, 2019

Marketing News Highlights. Aligning your brand’s growth goals with a multi-channel advertising approach at all stages of the buyer’s journey seems like a daunting task – but it doesn’t have to be. Download your copy today to learn about: Nurturing consumers from awareness to a sale.

Marketing 60

Marketing Social Media Multi-channel Mobile 60