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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. Clever ways to approach digital advertising in your game marketing.

Games 193
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. reads the company announcement.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. .

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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How to Sell Videos Online: Essential Best Practices and Tips

Ecommerce Platforms

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. Provide Face-To-Face Video Consultations to Personalize the Experience and Build Confidence.

eCommerce 291
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5 strategies to stand out during BFCM

lateshipment

Consumers have evolved so much but this tradition seems timeless. million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content. Adapt a multi-channel marketing strategy Be where your customers are.