Groove
APRIL 1, 2022
Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.
Retail TouchPoints
AUGUST 10, 2020
Many retailers suspended returns in the early weeks of the pandemic, but most seem to have reinstated them in forms modified for associate and consumer safety. It is very easy to bow to customer reaction, especially when it is picked up by TV, but the health of staff and other customers remain paramount.
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Kissmetrics
MAY 28, 2021
You can serve multiple areas or ship products internationally or worldwide. How do you attract traffic from consumers based on a particular location? Google offers location-based data, such as drop pins on digital maps with information on your business’s exact address, opening hours, and other relevant information.
ESW
NOVEMBER 26, 2018
There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.
Retail TouchPoints
AUGUST 8, 2022
The pandemic hit the fashion rental company hard as homebound consumers opted not to refresh their wardrobes. Since then, the bumps seem to be smoothing out, helped by the fact that consumers are back at work and weddings again. Yet despite sharp declines in its business, the company moved forward with its IPO in October 2021.
Retail TouchPoints
OCTOBER 18, 2021
But as with many other elements of ecommerce, they got a big boost from COVID-19. One reason was that with in-person interactions and travel severely restricted, creating and shipping product samples internationally became if not impossible then cost-prohibitive. Other hurdles involve end-user technology. said Sadalgi.
Retail TouchPoints
MARCH 2, 2022
Some retailers lament the woes of Amazon and other marketplaces cutting into their sales, profit, market share and valuation. In this instance, the site operator functions more as a middleman between product and consumer than a representative of the company that is directly producing the product or service in-house.
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