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Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

Retail TouchPoints

It truly is a real-world Santa’s Workshop, although it didn’t reach its current scale overnight. These include moving from largely direct-response marketing into more upper-funnel campaigns, as well as expanding the company’s social media presence.

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What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Retail TouchPoints

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. Although the archetypes helped MG2 better gauge high-level behaviors and expectations, Gonzalez noted that many consumers were actually hybrids of multiple archetypes.

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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. These include experiential programs where customers can learn and engage in everything from workshops to shared hobbies with others.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Retail TouchPoints

Nicole Silberstein, Ecommerce Editor: DoorDash’s Sesame Street-themed ode to local business struck just the right note — charming and warm, it highlighted the breadth of DoorDash’s services while subtly appealing to values-based consumers. Although social media feedback from TalkWalker pointed to some negative feedback around this message.)

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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories. We can put him in places where our competitors can’t get their brand,” she said.