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Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S.

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Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences

Forrester eCommerce

Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.

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Retail and Healthcare: A Relationship that Today’s Technology can Promote, Strengthen and Expand

Retail TouchPoints

Putting Today’s Technology to Work for Retail Healthcare It’s no secret that traditional healthcare can be frustrating — for patients and staff — due to repeat requests for the same information, long waits, inconsistencies between estimates and final bills, insurance claim mistakes and on and on.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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Introducing Forrester’s Generative AI Consumer Outlook Quarterly Blog Series

Forrester eCommerce

Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. Forrester is closely tracking this.

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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

After all, studies show that consumers care more about the environmental impact of their purchasing decisions than ever before. The solution may be a small but mighty technology that is already developed and in use: RFID chips. What RFID Technology will do for the Retail Sector RFID stands for “radio frequency identification.”

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition. Linear is out. Circular is in.

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Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

This gives RSL clients access to proprietary technology that automatically calculates the optimal shipping methods to provide the lowest possible cost and speediest shipping times. Xparcel provides RSL clients with lower shipping prices, increased shipping speed, and eliminates time consuming shipping decisions for individual orders.