Conversion Optimization How To Marketing PPC 
Kissmetrics
SEPTEMBER 3, 2020
Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Some PPC agencies rely on a pay-per-lead model. Optimize for conversions and revenue.
Kissmetrics
AUGUST 11, 2021
How can you use your existing infrastructure and marketing efforts to cater to such a large audience? How can you make sure that your traffic is really getting the most relevant content leading to a conversion? Match Paid Marketing Campaigns. Is the marketing message on your site the same as the geo-targeted ad?
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Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.
Inflow Insights
JANUARY 15, 2020
Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.
Inflow Insights
DECEMBER 4, 2018
In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. The book contained an afterword about “how to increase your website’s conversion rates.”. I realized that conversions were critical, and no-one was talking about them. It’s just not complete.
Kissmetrics
FEBRUARY 4, 2021
My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.
Kissmetrics
JUNE 5, 2018
Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. Here’s how I taught people how to do SEO over the years. See, with my business, my ideal customer is a large corporation who already has been doing marketing for many years.
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