Kissmetrics

OCTOBER 16, 2017

Conversion optimization works. There’s a reason behind it : “People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. Organizations don’t fail because the Web and the New Marketing don’t work. Again — the underlying issue was the market, the people, the life stage.

Marketing 211

Marketing PPC Other Customer 211

BigCommerce

JUNE 27, 2017

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Kissmetrics

JULY 12, 2017

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Shinier tools. You know how much value you could derive from better data, more team members, or more expensive tools. Most companies don’t have a line item for “conversion rate optimization.”.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. Back in the day I would use keyword tools like Ubersuggest , find all of the high traffic keywords within my space that had a high cost per click, and write tons of blog posts on them.

SEO 259

SEO PPC Blog Conversion Optimization 259

eCommerce CEO

AUGUST 19, 2017

The number of ecommerce tools is mind-boggling. From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. Ecommerce Website Tools. BigCommerce.

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

Retail TouchPoints

APRIL 13, 2021

This tool tells you how an individual page meets (or doesn’t meet) page performance standards. I recommend working with your SEO team or digital marketing agency to create a plan that not only addresses this new update but also will improve your organic performance in the long term, no matter what Google throws your way.

SEO 162

SEO Improvements Recommendation Mobile 162

eCommerce Training Academy

MAY 1, 2020

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. With conversion rates ranging between 1% to 3%, they must put a lot of effort in generating leads in order to get the most out of their marketing efforts.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

BigCommerce

JUNE 27, 2017

Conversion rate optimization (CRO) methods are diverse. They range from technical analysis of a website to researching the opinions of your customers and the wider market. Non-commercial and non-direct-revenue-generating websites can benefit from conversion optimization. Web development. User interface design.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

Ecommerce Platforms

MARCH 2, 2022

In this Unbounce review, we’ll be introducing you to one of the better-known and most popular tools for boosting conversions in today’s digital world. These tools make it easier to collect essential lead information, so you can gradually nurture visitors and turn them into repeat customers. Conversion Intelligence Platform.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

VTNS Solutions

JUNE 9, 2019

Digital marketing is complicated. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. What is Digital Marketing? Digital marketing is not too different from traditional marketing.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Ecommerce Platforms

MARCH 9, 2020

That’s a differential strategy to gain ground on the market since customers get to identify your brand. This suggests that the ecommerce market is growing exponentially over time. It’s even worse than it looks if you have a strapped marketing budget. Projections show that about 27% of retailers have progressed to dropshipping.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Instead, we recommend conversion tracking with individual users.

Channel 113

Channel Mobile eCommerce PPC 113

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We always spend time digging into Google Analytics, or whichever reporting tool is being used, to ensure the historic data looks clean and there are no nasty surprises.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

DECEMBER 20, 2017

Once you’ve got that figured out, then you can optimize for other devices as well. Are you interested in learning more about mobile marketing? This is where user-generated content can be essential to a successful marketing strategy. You need to create a plan for every single aspect of your marketing and advertising.

eCommerce 60

eCommerce Mobile PPC SEO 60

ROI Revolution

JULY 2, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/1 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

BigCommerce

JUNE 27, 2017

There are two basic types of landing pages: Lead-generation landing pages (also known as squeeze pages): A lead-generation landing page’s main purpose is to acquire the visitor’s contact information, giving you the opportunity to market directly to the prospect in the future. Promotion pages are the pages linked to ad campaigns. Coupon page.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

ROI Revolution

OCTOBER 1, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

AUGUST 4, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/2 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 2, 2020

And the stock market has become increasingly volatile. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week. It’s time to take your SEO and PPC efforts to the next level.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B 11/4 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

BigCommerce

SEPTEMBER 26, 2017

When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.”. When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do – Ross Simmonds, Founder, Foundation Marketing. Ensure you match the message.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Claim your spot! 11/4 update. pre-pandemic. 10/22 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 9, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 3, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update. Social media pandemic performance stats.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. May 20 update. May 14 update. million from 72.8 million last year.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. March 31 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. After the most online-centric year since the dawn of digital marketing, the digital triopoly (Amazon, Google, & Facebook) has shifted in some notable ways.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. The global apparel market was still worth a whopping $1.5 million last year.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

Inflow Insights

SEPTEMBER 16, 2019

Real-time conversations move your online customers through the marketing funnel more quickly by building relationships with them. Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” Which marketing campaign is an individual chat attributed to?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Inflow Insights

APRIL 2, 2019

You will want to use a categorization tool to help you with this. For example, if you sell reading glasses and you haven’t optimized your product categories, your products might be showing up under drinking glasses instead of reading glasses. Otherwise, you’re paying to market 150 products that you aren’t currently selling.

Merchant Services 98

Merchant Services Information Reference Recommendation 98

ROI Revolution

OCTOBER 7, 2021

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Digital ad spend in the electronics category will account for 9.2%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. YoY growth.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

FEBRUARY 2, 2021

Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). January 26 update. 11/4 update.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68