article thumbnail

An Introduction to Pay-Per-Click (PPC) Paid Marketing

Kissmetrics

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing.

PPC 287
article thumbnail

How to Create PPC Campaigns for Real Estate Marketing

Kissmetrics

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself.

PPC 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Lower PPC Churn Rates

Kissmetrics

However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC). What is the elusive PPC churn rate, and, more importantly, why should you care?

PPC 319
article thumbnail

How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. AI tools can help you write ad copy that produces results. How Can Artificial Intelligence Help Your PPC Campaigns? 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. I’ll show you how below.

PPC 332
article thumbnail

What is Programmatic Buying For PPC?

Kissmetrics

Advancements in the advertising industry have led to data-driven methods to promote and market your business. This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. You opt for a PPC campaign to promote your products on Google. billion in 2019.

PPC 277
article thumbnail

How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

PPC 203
article thumbnail

8 eCommerce PPC Tips To Increase Your Ad Conversion

Groove

8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. The key element of inbound marketing involves showing your ads to the right people at the right time. Want to improve your eCommerce PPC strategy? Conclusion.

PPC 370