Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 27, 2018

In this post, we detail our research about mobile and desktop design trends on eCommerce gallery pages — combining what we’ve learned from studying best-in-class sites with insights from work with our clients. Note: Want to talk to our CRO team (who performed this study) about how your site compares to the best-in-class?

eCommerce 105

eCommerce Mobile Recommendation eCommerce Technology 105

RTP blog

APRIL 26, 2019

By Alexa Lemzy, TextMagic In the modern retail market, creating an enjoyable and convenient shopping experience is just as important as having the best prices and products. If your customers can get excellent advice and product recommendations from your staff in-store, why don’t they also get this online?

Live Chat 150

Live Chat Payment Services Mobile Improvements 150

UpSellIt

DECEMBER 11, 2019

While offering alternative recommendations can sometimes be effective, an ersatz product might not satiate a customer with their heart set on the original item. We’ve written many times about the optimal timing and frequency of marketing emails. . Looking for More Ways to Increase Your Conversions?

Comparison Shopping 84

Comparison Shopping Download Recommendation Games 84

Inflow Insights

JANUARY 23, 2018

You can get details on our methodology, download the full matrix, and learn how we selected the 20 Best In Class sites—or skip below to see 12 key insights from this year’s study. Note: Want to talk to our CRO team (who performed this study) about how your site compares to the best in class? 12 Key Insights from Our Study.

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

ROI Revolution

OCTOBER 4, 2018

The recommended body font size is between 14px and 16px – this often depends on the font used for the website. Many different mobile UX guides have recommendations on the size that tap targets should be. These recommendations range from 28×28 pixels to 44×44 pixels. Additionally, their lack of “feet” (i.e.

Mobile 60

Mobile Recommendation Conversion Optimization Article 60

Blue Acorn

APRIL 28, 2017

Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family. User-generated content or UGC.

Webinar 76

Webinar Fashion Social Media B2B 76

UpSellIt

SEPTEMBER 8, 2023

Next, outline your calendar with important dates so you can roadmap the release of promotional emails, special marketing material, and social media announcements. Utilize email marketing, social media, and ad campaigns to make your brand presence known. Up to 46% of shoppers purchased more with AI-recommendations.

Marketing 132

Marketing Shipping Costs Recommendation Social Media 132

Inflow Insights

SEPTEMBER 16, 2019

Real-time conversations move your online customers through the marketing funnel more quickly by building relationships with them. Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” Conversion rate optimization relies on testing.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Blue Acorn

APRIL 28, 2017

Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family. User-generated content or UGC.

Webinar 60

Webinar Fashion Social Media B2B 60

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. For one, Google optimizes for transaction history.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

UpSellIt

APRIL 24, 2024

In fact, in 2024, the revenue in the home and decor market amounts to over $40 billion and is projected to experience an annual growth r ate of over 6% through 2028 — giving retailers more opportunities than ever before to continue to maximize revenue. Here are examples of how each experience can greatly benefit home and decor marketers.

Shipping Costs 78

Shipping Costs Recommendation Comparison Shopping Blog 78

Inflow Insights

SEPTEMBER 27, 2019

eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. …but in our experience helping hundreds of eCommerce stores to optimize conversion rates , it’s often not as simple as saying “upsells/cross-sells work best on ‘x’ page type.”.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

BigCommerce

JUNE 27, 2017

According to a study conducted by professor Brent Coker , shoppers trust ecommerce stores 30% less than they trust brick and mortar stores. Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Upfront disclosure.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

UpSellIt

JANUARY 8, 2024

The Remarketing Experience: These solutions are ideal for fashion and apparel marketers seeking to capture leads, identify otherwise-anonymous shoppers, and interact with shoppers via push notification, email and text message. Here are examples of how each experience can greatly benefit fashion and apparel marketers.

Apparel 78

Apparel Fashion Recommendation Shipping Costs 78

Kissmetrics

JANUARY 21, 2021

Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. A spate of scholarly studies have confirmed the validity of hyperbolic discounting. Although most children were able to keep their appetite in check, the study highlighted an issue known as delayed gratification.

Reference 267

Reference Payment Services Conversion Optimization Gifts 267

Ecommerce Platforms

OCTOBER 28, 2021

There are more specific pages–like a Blog page for content marketing, Educational pages, and a Photo Gallery page–but we'll cover those further down in the checklist since they're not always appropriate or necessary depending on your marketing strategy or the type of business you plan on running.

Payment Services 245

Payment Services Merchant Services Payments eCommerce 245

Inflow Insights

FEBRUARY 3, 2022

So, how can you optimize your checkout process to make that sale and simultaneously increase your average order value (AOV)? Every year, our conversion optimization teams analyze leading eCommerce sites across dozens of categories to identify the best practices for customer conversions. Estimated” is the key word here.

eCommerce 114

eCommerce Shipping Costs Shopping Carts Shipping 114

Inflow Insights

DECEMBER 3, 2019

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization). As mentioned, Monetate is best known for its testing and optimization capabilities.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

BigCommerce

MAY 25, 2018

We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. A hugely powerful recommendation engine. And Amazon isn’t alone in their commitment to generating outstanding results through conversion optimization.

eCommerce 338

eCommerce Shipping Costs Improvements Conversion Optimization 338

Ecommerce Platforms

MARCH 1, 2022

There are more specific pages–like a Blog page for content marketing, Educational pages, and a Photo Gallery page–but we'll cover those further down in the checklist since they're not always appropriate or necessary depending on your marketing strategy or the type of business you plan on running.

Payment Services 104

Payment Services Merchant Services eCommerce Payments 104

Kibo

JUNE 8, 2021

adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization respectively) spoke at Contentsquare’s latest CX Circle event on the importance of leveraging AI and data science for ecommerce brands. But we recommend testing as much as possible. Reebok’s Key Takeaways.

X-cart 62

X-cart Conversion Optimization Demo Recommendation 62

Ecommerce Platforms

MAY 2, 2019

Need an intelligent way to update your conversion strategies? Justuno is an advanced marketing solution that offers state-of-the-art intelligence on your customer's conversion journeys. Justuno is a conversion marketing and analytics platform designed to give you a better insight into the journeys of your target market.

Shipping Costs 91

Shipping Costs eCommerce Platforms Omnichannel Recommendation 91

Ecommerce Platforms

MAY 2, 2019

Need an intelligent way to update your conversion strategies? Justuno is an advanced marketing solution that offers state-of-the-art intelligence on your customer's conversion journeys. Justuno is a conversion marketing and analytics platform designed to give you a better insight into the journeys of your target market.

Shipping Costs 80

Shipping Costs eCommerce Platforms Omnichannel Recommendation 80

SellBrite

FEBRUARY 26, 2017

There are hundreds of case studies, blog posts, and podcasts you can subscribe to that will provide you with the stories, tips, and motivation you need to get moving on your own business idea. Here are a few worth checking out: Blog Posts & Case Studies: How To Build a $120K per Month Ecommerce Brand in Less Than A Year.

eCommerce 141

eCommerce Multi-channel Payments Channel 141

Ecommerce Platforms

MARCH 8, 2023

The list-building component of the suite is focused on conversion optimization, designed to attract as many potential subscribers to your email list as possible. All these are designed to increase your conversions. Crucially, your opt-in forms are the tools you’ll use to convince your audience to join your email marketing list.

Drop Ship 104

Drop Ship Shipping Costs Article Webinar 104

UpSellIt

NOVEMBER 15, 2017

You may think that it’s as simple as preferring the idea of “free” when two things are otherwise equivalent, but in fact, studies show that humans like “free” even when the other offer is, in fact, a better deal. Studies show that you’re not alone 1 : Most people want the free socks, when in fact the discount saves them more money.

Shipping Costs 63

Shipping Costs Shipping Recommendation Online Retail 63

Demac Media

SEPTEMBER 15, 2017

Andy Crestodina, strategic director of Orbit Media, recommends you, “Limit the number of menu items to seven.”. The problem with this approach is that drop-down menus are almost always annoying and studies show that drop-down menus “encourage visitors to skip important pages.”. Marketing Your Pop-Up Shop Pt.

eCommerce 44

eCommerce Shopify Mobile Payment Services 44

Kissmetrics

MARCH 12, 2018

Personalization and customization are frequent topics in conversion optimization. In fact, one study from Janrain found that 73% of customers are fed up with being shown irrelevant content. Product recommendations based on behavior. Product recommendations and fast search for related products by image (or image uploads).

eCommerce 185

eCommerce Shipping Costs Payment Services Conversion Optimization 185

BigCommerce

JUNE 5, 2018

begin on Amazon, and that you aren’t the only store selling in your vertical – and you begin to understand just competitive the visibility market is. In a Digital Commerce 360 study , consumer reported the following reasons for why they shop on branded websites over Amazon: They want a sense of belonging. Upselling and cross-selling.

eCommerce 420

eCommerce BigCommerce Beauty and Health Customer Experience 420

Kissmetrics

JANUARY 15, 2021

There’s more that goes into conversion optimization than just getting traffic, like making sure you have a clear lead capture form, a sales page, and descriptive product pages. Then they drive traffic to the landing page through press releases, email marketing, and SEO optimization. Step #5: Check out Top SEO Issues.

SEO 363

SEO Social Media Article Blog 363

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B 11/4 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. The global apparel market was still worth a whopping $1.5 billion in 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 1, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 3, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update. Social media pandemic performance stats.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Claim your spot! 11/4 update. pre-pandemic. 10/22 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158