Retail TouchPoints

MAY 1, 2024

Emotional connection: One study found that 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to, compared to less than half (49%) of consumers with low emotional engagement. Understanding these behavioral motivations and responses is key to creating impactful in-store moments.

Technology 255

Technology Arts Payments Customer Loyalty 255

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 230

Marketing Retail Social Media Consumer 230

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. One of the biggest assets and greatest benefits of content marketing is implementing a social media branding strategy.

Social Media 361

Social Media Marketing Webinar White Paper 361

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 363

Marketing Recommendation Other Customer 363

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 295

Retail Customer Experience Technology Operations 295

UpSellIt

NOVEMBER 16, 2022

Product recommendations are the new standard in ecommerce with the market size projected to reach $12 billion by 2025. Consumers expect recommendations, and their ability to boost KPIs plays a huge factor in their growing popularity. Take a look at theses six variations so your brand can strategize with confidence.

Recommendation 78

Recommendation Shipping Costs Customer Loyalty Consumer 78

Groove

FEBRUARY 21, 2020

There are essentially two types of marketing: inbound marketing and outbound marketing. Outbound marketing tends to be more focused on traditional forms of marketing, such as telemarketing, direct mail, television and radio advertisements, sales fliers, etc. What Is Inbound Marketing? Convert leads to sales.

Marketing 368

Marketing Social Media Webinar Demo 368

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Email Marketing Strategy Tips. What was once a burden ? no longer needs to be! Use Automation.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

JUNE 13, 2023

AI Chatbots With 50% of studied sites displaying some form of automated chatbot to shoppers, the incorporation of machine learning tools like ChatGPT isn’t too far behind. While the majority of our studied sites ( 90% ) do offer some form of free shipping, most of those ( 60% ) set a minimum order threshold to unlock that benefit.

eCommerce 299

eCommerce Payment Services Conversion Optimization Payments 299

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 207

Small Business Retail Marketing Retail Social Media 207

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation?

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50

Marketing 419

Marketing Social Media Blog Clothing 419

Kissmetrics

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 331

Social Media Marketing Information Other 331

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 261

Marketing Mobile eCommerce Platforms Reference 261

Omnisend

AUGUST 25, 2023

Reading Time: 7 minutes Many marketers believe that promotional messages are seen as digital nuisances by users. Try Omnisend and elevate your SMS marketing with impactful promotional messages Start Free Today What is a promotional message? A promotional SMS is a concise, text-based message designed for marketing purposes.

Shipping Costs 78

Shipping Costs Shipping Marketing Information 78

Kissmetrics

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Marketing 363

Marketing Operations Definition Recommendation 363

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 Recommendations.

Marketing 134

Marketing Social Media Recommendation Channel 134

Kissmetrics

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. So how do you know if a marketing automation agency is a good idea? I wish it was that simple.

Marketing 266

Marketing Recommendation Social Media Events 266

Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Marketing 301

Marketing Social Media Gifts Reference 301

Kissmetrics

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 362

Marketing Social Media SEO Channel 362

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

UpSellIt

SEPTEMBER 8, 2023

Next, outline your calendar with important dates so you can roadmap the release of promotional emails, special marketing material, and social media announcements. Utilize email marketing, social media, and ad campaigns to make your brand presence known. Up to 46% of shoppers purchased more with AI-recommendations.

Marketing 128

Marketing Shipping Costs Recommendation Social Media 128

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186

Games Marketing Events Merchant Services 186

Groove

MARCH 23, 2020

If you're an inbound marketer, you're probably developing new inbound marketing campaigns often. The next time you catch yourself overwhelmed with inbound marketing , take a moment to look at this article to better set your campaign up for success. 5 Stages Of Running An Inbound Marketing Campaign. Case studies.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 263

Marketing SEO eCommerce B2C 263

Inflow Insights

NOVEMBER 17, 2021

But, as often as eCommerce marketers try to guess which page placement upsells and cross-sells work the “best,” it’s not as simple as selecting one of these placements and hoping for success. In this case study, we’ll show you how testing upsell placement for one client led to a 3.3% Our Recommendations for Testing Upsells.

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

Inflow Insights

JANUARY 23, 2018

You can get details on our methodology, download the full matrix, and learn how we selected the 20 Best In Class sites—or skip below to see 12 key insights from this year’s study. Note: Want to talk to our CRO team (who performed this study) about how your site compares to the best in class? 12 Key Insights from Our Study.

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

Kissmetrics

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. How do I know this?

Marketing 214

Marketing Recommendation Management Channel 214

ROI Revolution

JUNE 27, 2023

The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Keep reading to uncover some of the exciting digital marketing strategy wins our clients have achieved this year. Explore the full story in the case study. Explore the full story in the case study.

Marketing 78

Marketing eCommerce Mobile Gifts 78

Smile.io

APRIL 15, 2024

PetSmart is one of the leading pet supplies brands on the market. There are also a variety of new event-based marketing campaigns like the “Redeem and Repeat” event that supplemented the program’s re-launch. Referral programs allow brands to mobilize existing customers as marketers by incentivizing both parties.

Social Media 71

Social Media POS Gifts Events 71

Retail TouchPoints

APRIL 11, 2024

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. We are all used to being stalked by ads for a pair of pants we clicked on many weeks prior and seeing personalized product recommendations on Amazon and other ecommerce sites.

Retail 257

Retail Mobile Consumer Operations 257

Blue Winston

MAY 21, 2021

The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve product recommendations, all that the while staying ahead of our competitors. They provide well-tailored marketing solutions to match the needs of our business.

PPC 98

PPC Books eCommerce Games 98

Omnisend

JANUARY 19, 2021

As shoppers continue to head online, the role of email marketing is bigger than ever. Still delivering by far the highest ROI of any marketing channel , the familiarity and accessibility of email maintains its status as a top marketing channel for consumers and businesses alike. Email marketing campaigns: The current trends.

Marketing 158

Marketing Recommendation Social Media Gifts 158

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 363

Marketing Social Media Document Article 363