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Top Online Retailers Winning a Competitive Market

Optimizely

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. The answer lies in building a strong brand that stands out in the market and helps customers remember you. What does that look like?

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The Future of Retail is Multilingual

Retail TouchPoints

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone.

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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. Take E.l.f.

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What to Do Before Your Best Customer Ghosts You

Retail TouchPoints

The ghosting trend doesn’t just happen in romantic relationships — in an increasingly digital world, ghosting can just as likely take place at work or with an online retailer. For brands, these signals can be found in customer data. Has a loyal customer been placing orders less frequently?

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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Here are five ways data analytics can assist in the fight against returns fraud: Pattern recognition and anomaly detection: Data analytics can analyze vast amounts of transaction, inventory and customer data to establish normal shopping patterns and behaviors.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

However, a question mark still hangs over where they spent their money, as research showed that since the beginning of the pandemic, 49% of shoppers have been purchasing more online. And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market.

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